The New Weave- Culturally Inclusive Curriculum

The New Weave- Culturally Inclusive Curriculum A ‘culturally inclusive curriculum’ is the planning and delivery of education to ensure that social and cultural perspectives are reflected in all aspects of teaching and learning across the curriculum. Any part of the curriculum cannot be primarily altered by the teacher, so in order to adapt a culturally inclusive curriculum a collaborative support is needed as a means of creating sustainable change and improvement that integrates successful outcomes of programmes into mainstream schooling practice.The needed support will rely on expertise, decisions and the involvement of key stakeholders such as; parents, teachers, the community and the Education Department in establishing, implementing and monitoring the procedures. Going through all this procedures is as important as culturally inclusive will not only involve within the classroom but within the community and the school.This assignment will be discussing the importance of culturally inclusive curriculum to students learning, then describe how as a teacher would facilitate the sharing of cultural experiences of students, outline the challenges faced when facilitating of cultural experiences and how it was dealt with and finally the concluding with the fact that diverse cultures in schools is emerging. Education is an introduction to worthwhile learning with teaching methods that must be morally accepted.Culture is the background or foundation of a person’s upbringing within their society which includes their store of important knowledge, skills and values expressed through their language and passing them on to the younger generation for the sake of cultural continuity and survival. In this context, education and culture are inextricably linked since the content of all education has value of structure that is associated with a particular cultural scheme. As education and culture are inextricably linked, culturally inclusive curriculum is a vi tal approach to the education system. In most Oceanic societies today, traditional cultural values underpin much of what people emphasise and think about, and continue to be the framework that people use to justify their behaviour and to explain the behaviour of others†. (Thaman, 1988). To embrace the knowledge of diverse cultures of all students in education is to understand the cultural backgrounds of the students, from there, teachers will be able to create a learning space for their students’ which is known as ‘culturally inclusive curriculum’.With different cultural backgrounds and heritage ‘culturally inclusive curriculum’ is based on reflecting on students’ prior knowledge, views, values and understanding, teachers can then build on that foundation with activities and resources that are familiar to the students. The importance of a ‘culturally inclusive curriculum’ approaches have various benefits in the classroom, th e school and the community.The Solomon Islands Education Strategic plan 2002-2004 takes this into consideration when it states: †¦there is an acceptance that education has increased tensions with communities†¦The education system is seen by many as being unconnected and antagonistic to the social and cultural values on which Solomon Island communities and society is based†¦Education must be available to all regardless of gender, ethnicity and socio-economic background of citizens. (Ministry of Education, Solomon Islands 2002:1-2).The approaches will be describing how a teacher would facilitate the sharing of cultural experiences of students which with benefits that will explain the essential features that will reflect back towards the students’ wellbeing that will be focused on enhancing students learning. The approaches are: Teaching programs will meet the specific needs of students from diverse backgrounds to ensure equitable learning outcomes where students are provided with support to develop language and literacy proficiency.While English is the major shared language within the Pacific Island countries, it can be used as a tool and mean of communication for our literacy and language development of the social, cultural, community and economic vitality of our nation to draw upon adoption of cultures such as language and a wide variety of languages other than English. Activities that they will be able to relate to, for example are: 1.Sharing ideas of the different uses of plants for medicinal purposes and other uses and plant names. This idea will bring students to able to make connections with other cultures as some plant names and uses will be similar. e. g. similar names of coconut; ini- Nauruan, naniu- Fijian and niu- Tongan and Hawaiian. 2. A discussion, students share stories of adapted languages. e. g. Story of how the Ikiribati and the Nauruan adopted a word A European boy came off a ship with a pet dog, the Ikiribati and the Na uruan bserved carefully at the strange looking creature and they asked each other, â€Å"What is it called? † The European boy called his dog, â€Å"come here Rover† The Ikiribati went back to his people and told them that the creature (dog) is called a ‘Dagamea’ as from the word ‘come here’. The Nauruan went back to his people and told his people that the creature (dog) is called ‘Robar’ as from the word ‘Rover’. Until now in Kiribati, dagamea mean dog and in Nauru, robar means dog. These benefits are:Schools actively engage with parents and community members from diverse backgrounds to support the engagement and learning of their children this will enable the classroom to become an independent space which promotes open dialogue and communication to allow for personal and social education and will also encourage a cooperative learning. Students will develop an understanding and respect for different cultures, religio ns, values and views, as they are able to understand and see the similarities between their own cultural backgrounds and other cultures and relate to them.Diverse cultural backgrounds of all students are recognised and valued so no students are being left out but will be given the opportunity to express and share their own cultural background and build on their prior knowledge in a diverse and meaningful way this will enable students to gain confidence in their self image. The inference are the approach will analyse the cultural similarities, it is human nature that having something in common always attract interest and will create a diverse society within the classroom. Students will view that culture is a web of interrelationships and will provide meaning to and a framework for their existence in a particular society†. (Thanman , 2001). Pacific education must prepare our children for the reality of life beyond the walls of the classroom, the schoolyard and their familiar soc iety; they must be a prepared for the complex life beyond their comfort zone, but to prepare them to inculcate values and character that would enable full and positive participation in both local cultural community life and in the global community.However, there is yet another perspective of the issue concerning the idea of sharing cultural experiences of student which are the challenges teachers will face when utilizing the idea. It is always best to speculate and evaluate the idea of adopting changes and the pedagogy used. In spite of the importance highlighted of the idea of sharing cultural experiences let us not overlook the challenges which the teacher will be facing.Challenges that I may be facing as a teacher are to mention a few are; trying to get to know all the cultural background of all my students and not leaving one behind due to my lack of knowledge and understanding, coming to terms with my own cultural beliefs, religion and values into accepting other beliefs, relig ions and values and the limited understanding of what curriculum reform was about and unable to satisfactorily implement the new curricula.Trying to get to know all the cultural background of all my students and not leaving one behind due to my lack of knowledge and understanding, is as a teacher, more research, planning and extra hard work have to be carried out. As some cultural experiences maybe dominant than the other, as a teacher I have to try to balance them out and be resourceful and creative in planning activities to be made as equally interesting and not letting one culture dominate the other. Coming to terms with my own cultural background, religion and values and accepting other beliefs, religions and values.As an adult without the opportunity of a culturally diverse upbringing or teacher training on the issue, it will be a challenge to understand and interrelate with other cultural beliefs especially when it comes to religion and beliefs. While moulding my students to b e culturally diverse I will be going through the same process and learning myself. The limited understanding of what curriculum reform was about and unable to satisfactorily implement the new curricula of ‘culturally inclusive curriculum’.Due to my lack of knowledge of other cultural backgrounds, it will be a challenge to implement or even teach the new cultural inclusive curricula. In conclusion, culturally inclusive curriculum is an important approach in this modern time, as even though there will be challenges when teachers are actually facilitating the sharing of cultural experiences within the classroom. Culture inclusive in our curricula is becoming a demand due to the increase of multicultural backgrounds of students which has brought attention to educators to take action on the issue.Diverse cultures in Pacific schools is increasing so let us use this as an opportunity to prepare our children to be able to strive in the wider global network. Bibliography Ministr y of Education, Solomon Islands. 2002. Education strategic plan 2002- 2004. Government of Solomon Islands, Solomon Is. Thaman, K. H. (1988). Ako and Faiako: cultural values, educational ideas and teachers’ role perceptions in Tonga. Unpublished PhD thesis, University of the South Pacific, Suva. Thanman, K. T. (2001). Culturally inclusive teacher education in Oceania. International Education Journel, 26 (5), 1-2.

Manuela Almeida

The teenage years are for some the most traumatic or wonderful years they will ever experience.   Many experiences through these years decide how individuals will act as adults, the paths they will take in life, the careers they will choose, and if and how they raise their families.   I remember a choice that I made as a teenager that would forever change my life.   To this day, that choice still affects me. Choosing not to go to a party with my friends saved my life.   My friends were in a terrible car accident leaving the party, and one of them did not survive.   This experience has affected the choices I make today.   Because of the loss of my friend, I do not take unnecessary risks, I monitor my behavior in social situations, and I have a greater respect for life. Losing my friend when I was a teenager has made me very cautious about getting into potentially dangerous situations.   Just as the night I chose not to go to the party, I often opt out of celebrations that involve alcohol or have the potential to offer drugs.   I usually will go to the coffee shop or to dinner with a friend or family member instead.   Potentially dangerous or volatile friends scare me as well.   I don’t get close to risk takers for the fear of losing them. My group of friends in high school was a little bit wild, and since the night of the party that took my friend’s life, I have changed my circle of friends.   I don’t go to the clubs to drink, but will go to dance every now and again if I am going with another friend who is also planning on staying sober.   Even when I stay in, I do not partake in risky behaviors.   I do not drink alcohol or take drugs.   Unnecessary risks are just that; unnecessary. â€Å"Going out† doesn’t mean the same thing to me now as it did to me in high school.   Then, it was all about finding a place to party, listening to music, drinking alcohol illegally, and â€Å"hooking† up with people.   Since that fateful night years ago, I monitor my behavior in social situations very carefully.   Before even going out, I make sure that I have a safe friend to accompany me. I make sure that I am always prepared with a cell phone and extra money in case something happens and that someone in my family knows where I am at all times.   When I do go to a club to do some dancing, I don’t drink, and I leave well before 1 a.m., which is when people seem to be getting the most drunk and impaired.   Again, I try not to attract any risky people by portraying myself as wild.   I keep a careful eye on what is going on around me at all times.   I can still have fun, don’t get me wrong, but my friend’s death is never far from my memory when I am around alcohol. Since the loss of my friend, I value life much more.   As a teen, I thought I was invincible and that I knew it all, as most teens do.   I snuck around behind my parent’s backs without permission to do the things I wanted to do.   I knew it was wrong, but I didn’t care.   I did not see the value in my young life and the potential that I had for my future.   I did not care about my parents or family members’ feelings; I was very self-centered.   I just wanted to have fun and â€Å"live my life†. The moment I lost my friend, I realized that the only people who were guaranteed to be there for me through my life were my parents and my family.   I turned to them for support and guidance through the ordeal.   They became more special to me than they had been in a long time, and I valued them.   I also valued myself more since I saw how important I was to them.   I witnessed the grief of my friend’s family members and could not imagine my family having to face the same fate unnecessarily.   If I could prevent something terrible from happening to me, I would do that not only for myself, but for them as well. Teenagers think they are invincible.   They take risks.   Part of this is just growing up.   I took some risks that could have ended my life, and so did my friends.   Fortunately, I skipped out on that night and made a better choice.   Since that night I have also made better choices and it has improved my life tremendously.   I watch what I do and where I do it.   I am aware of my surroundings at all times.   I reach out to my family and keep in touch with them and let them know that I am OK.   I value my family and their support and love and realize what a special person I am in this world to them.   Because of tragedy, I have become a better person.   My friend’s death still haunts me, but it also keeps me sober and aware of my own precious life.

Brubaker

Treveon Albert Dec 1, 2011 Brubaker’’ Reaction paper ‘’Brubaker, movie of the 1980’s is an earnest, right minded, consistently unsurprising movie about a penologist named brubaker (Robert Redford), who sets out to reform a single corrupt prison and finds himself bucking the system, including the state administration that appointed him to his job. When the new warden comes in disguised as an inmate, he sees first hand all the corruption and scams the guards and prison officials are running. When he reveals himself, and starts to implement reforms to stop the corruption, the local community business, which had been benefiting from the scams, fights back, and the corrupt southern prison system, starts making political trouble for the new warden. As soon as brubaker identifies himself and takes command of Wakefield to begin his reform program, the film loses all pensions and becomes, instead, a predictable inventory of the problems faced by all reformers who, like brubaker, refuse to compromise. Based on the rebound of the movie, personally I think Robert Redford is a very courageous man and will overcome every obstacle in his way to be successful. Perhaps the personal view that brubaker has on starting the reform program is kind of a false approach because no one is on his side, and the people that are on his side can’t do anything to help him. Motivationally Lillian, the lady that is in the system believes in Mr. Brubaker can’t betray the state administration. To make a change brubaker would of been mostly successful by getting in the system. I was also influenced that this is kind of a life lesson. While trying to make a change always have resources that back you up and get people on your side with power and people that have a voice in the society Mr. Brubaker was living in. It is very noticeable that brubaker was out numbered. Without sustaining a change brubaker may have made a change but it wasn’t a process in the making, it was an

Congregation and the Urban Landscape of Milwaukee Assignment

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ASU Essay Example | Topics and Well Written Essays - 500 words

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Engineers create artefacts and processes through design Essay - 1

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Technology in business Assignment Example | Topics and Well Written Essays - 250 words - 2

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Egyptian Mummies Essay Example | Topics and Well Written Essays - 1500 words

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The Prevalence of Imperialism in the Modern World Essay Example for Free

The Prevalence of Imperialism in the Modern World Essay Imperialism is a policy of conquering and ruling other lands usually with a motive of resources or land. Two well-known examples of imperialism lie in the movie, Avatar, and in the Belgian King Leopold’s deceitful conquest of the Congo. The two stories both have similar actions when it comes to the conquerors decisions, but it was a bit more different when it came to the native people’s reactions and way they were treated by the â€Å"imperialists† against the threat of imperialism. The two examples used to help better understand what and how Imperialism works is in actual history, when Leopold took over the Congo; in the popular film, Avatar. Starting with Leopold’s reign of the Congo, the main motive behind Leopold’s campaign was resources. At first he wanted ivory and then he found out there was more economical promise with the invention of cars, and car tires need a lot of rubber. Leopold set out to enslave the people of the Congo to become the rubber harvesters for his economy, razed their villages to the ground for an easily obtained plantation foundation, and paid them just enough to survive. This situation in history differs from Avatar because the native people, the na’vi, were not enslaved. In Avatar, the â€Å"imperialists† in the plot are the humans and also want a precious resource called unobtanium, which also provides huge economic promise selling for twenty-million a kilo. In both examples, the â€Å"imperialists† are in it for the resources and could probably care less about the natives. The difference between the examples caring and not caring is that in Leopold’s situation, he lies to the world saying he is going to help the natives; give it civilization with schools and medicine, all of which he did not attempt. Whereas in Avatar, the scientists, which were one group (or side) of the human â€Å"imperialists† which did try to give them schools, roads and modernization. The leader of the humans stated, â€Å"We tried to give them everything, but they like mud.† The attempt to give the na’vi the education and such that the humans obtained failed, so like Leopold’s reign, they brought the violent approach to the natives of Pandora. Another similarity between the examples was that the â€Å"imperialists† had major technological advancements over the na’vi and the people of the Congo. This allowed them to keep in power (the imperialists) and have an advantage in any uprisings that had occurred. Both parties’ â€Å"imperialists† had the same idea of Darwinism, in which they think they are better than another in almost every aspect. The final aspect of these examples is that Leopold’s men did inhumane things to the people of the Congo, maiming them and killing them for sport, whereas the humans in Avatar destroyed sacred places of the na’vi. The two parties may have taken different approaches when attacking the native peoples, but the same outcome occurr ed. This outcome was heavy demoralization. Destroying their culture influenced the native people’s will to resist the technologically superior imperialists. All the above factors gave the imperialists advantages in some situations but also things to be ashamed of. Imperialism, when found in history or is used in pop culture, has more or less the same motives, resources. The need for resources is apparent in the above example of history and in the popular movie, Avatar; could be foreshadowing the long term effects of Imperialism on our world.

Advertising Print Essay Example for Free

Advertising Print Essay It is my great pleasure to take this opportunity to acknowledge the contribution of number of people who helped me in successful completing of this project. Firstly I would like to express my heartily gratitude and sincere thanks to Mr. Agarwal Sir for allowing me to do this project and gratefully acknowledge the contribution by him without his support and valuable suggestion this project could not be successful. I offer my heart self regards to Mrs Aradhana Albert for her continuous guidance, monitoring and informal discussion which become light for me in the entire duration of this project in overcoming the barrier and reaching this stage. Finally I am sincerely thankful to others who have directly or indirectly helped me in the completion of the project. (SHILPA JINDAL) 1|Page PREFACE The title of my project is ETHICAL ISSUES IN ADVERTISING. Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. As now a days advertisements have a very great impact on the consumer’s behavior; it plays very important role in our Indian economy directly or indirectly. so if it become unethical it leads our society in wrong direction. To overcome these problems certain ethical standards are set up by the government and I want to throw a light on this only. As it is a very wide field so here I am restricted to the electronic media only. We have to think about this unethical problem and this wrong presentation of business. So that we can give good ethics to our youngsters. 2|Page EXECUTIVE SUMMARY TITLE The title of the project is â€Å"ETHICAL ISSUES IN ADVERTISEMENT†. Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor. INTRODUCTION Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. On the other hand advertising is plagued with social and ethical issues as it results in over consumption and waste of resources. Advertising creates an environment where it abuses certain values and interests that are not universally agreed upon. For example in 2001 Yves Saint Laurent launched a fragrance called ‘Opium which featured a naked model. This stirred controversy and people found it offensive and sex was being used openly to promote a perfume. For a fashion magazine the advertisement was fine but for billboards it was inappropriate and some social groups found it morally and ethically wrong. Some times advertising draws mixed response from the public, while sometimes it becomes controversial. SCOPE AND OBJECTIVE OF STUDY Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the brand image†. For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization. 3|Page Advertising is a powerful communication force, highly visible and one of the most important tools of marketing communication that helps to sell products, services, ideas and images etc. Many believe that advertising reflects the need of the times. Whether one likes it or not, advertisements are everywhere. They are seen on the walls, on the back of buses, in play grounds, on the occasion of sports event, on roadsides, in the stores and even on aeroplanes. Advertisements are seen in newspapers, in magazines, on the television, on internet and are even heard on radio. The fact is that we are being bombarded with advertisements day in and day out from all imaginable media. The average consumer is exposed to a very large number of advertisements every day, particularly the urban and semi urban population. In spite of this, to the dismay and irritation of some and enjoyment of others, advertisement will continue to make their presence felt in our lives and influence our lives in many unsuspecting ways because of rapid changes in macro- environment and in our perception, impressions, feelings, attitudes and behaviour. It seems almost impossible to remain totally neutral and not take any notice of modern-day advertising. The most visible part of the advertising process is the advertisements that we see, read, or hear and praise or criticise. Many suitable adjectives are used to describe advertising, depending on how an individual is reacting, such as great, dynamic, alluring, fascinating, annoying, boring, intrusive, irritating and offensive, etc. METHODOLOGY For completing this project the required information or the raw data is gathered from the sources like websites , journals, magazines ,text books etc which is the most difficult task of this project making as it is the most time consuming process. but overall this topic is quite interesting to gain knowledge about the ethics in ads the controversial ads also. The purpose of taking this topic is that in the present scenario advertisement has a great impact on the consumer’s behavior so if it becomes unethical it will lead the society in the wrong direction. To overcome these problems certain ethical standards are set up by 4|Page the government or regulation bodies and i want to throw a light on this only. Ethics basically refers to what is right, good or consistent with virtue. Advertising generates complex ethical questions which have to be considered, as this mode of communication commits some highly controversial ethical acts which are damaging to the society as a whole. SUMMARY OF FINDINGS AND RECOMMENDATIONS Here I am restricted to the ethical issues of advertisement related to television media only as this subject has a very wide arena to be focused on. Her I just want to know that how much these set standards are successful in maintaining the dignity of the Indian’s beliefs and their feeling. 5|Page RESEARCH METHODOLOGY TITLE – Ethical Issues In Advertising Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Ethics refers to principles that define behavior as right, good and proper. Such principles do not always dictate a single moral course of action, but provide a means of evaluating and deciding among competing options. In the present scenario advertisement has a great impact on the consumer’s behavior so if it becomes unethical it will lead the society in the wrong direction. To overcome these problems certain ethical standards are set up by the government or regulation bodies. DURATION OF PROJECT This is a very long term project so we have been provided with a period of one month for the completion. To make it easy this period was bifurcated into various sections of making blue print, abstract, collecting primary data, secondary data, making preliminary report, secondary report and final report at the end which makes the whole process easy to attempt. OBJECTIVE Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. On the other hand advertising is 6|Page plagued with social and ethical issues as it results in over consumption and waste of resources. ‘Advertising creates an environment where it abuses certain values and interests that are not universally agreed upon. Advertisements as Mirrors of prevailing norms Marketers claim that advertising simply mirrors the attitudes and values of the surrounding culture. No doubt advertising, like the media of social communications in general, does act as a mirror. But, also like media in general. It is a mirror that helps shape the reality it reflects, and sometimes it presents a distorted image of reality. Advertisers are selective about the values and attitudes to be fostered and encouraged, promoting some while ignoring others The purpose of taking this topic is that in the present scenario advertisement has a great impact on the consumer’s behavior so if it becomes unethical it will lead the society in the wrong direction. To overcome these problems certain ethical standards are set up by the government or regulation bodies and I want to throw a light on this only. I can differentiate my objectives for taking this topic as follows: †¢ To know the various ethical marketing strategies of the market leaders. †¢ To know how can we make a ethical advertisement. †¢ To know the impact of unethical advertisement on the society. †¢ To enhance my marketing skills. †¢ To know the role of advertisement in the success of any organization. TYPE OF RESEARCH As I took the data from magazines , books, internet links , journals and news papers. It is research of descriptive type. SCOPE OF STUDY Advertising is a powerful communication force, highly visible and one of the most important tools of marketing communication that helps to sell products, services, ideas and images etc. Many believe that advertising reflects the need of the times. Whether one likes it or not, advertisements are everywhere. They are seen on the walls, on the back of 7|Page buses, in play grounds, on the occasion of sports event, on roadsides, in the stores and even on aero planes. Advertisements are seen in newspapers, in magazines, on the television, on internet and are even heard on radio. Here I am focusing mainly on the media as a source of advertising. The fact is that we are being bombarded with advertisements day in and day out from all imaginable media. The average consumer is exposed to a very large number of advertisements everyday, particularly the urban and semi urban population. In spite of this, to the dismay and irritation of some and enjoyment of others, advertisement will continue to make their presence felt in our lives and influence our lives in many unsuspecting ways because of rapid changes in macro- environment and in our perception, impressions, feelings, attitudes and behaviors. It seems almost impossible to remain totally neutral and not take any notice of modern-day advertising. The most visible part of the advertising process is the advertisements that we see, read, or hear and praise or criticize. 8|Page CORE STUDY INTRODUCTION Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. Advertising is a powerful communication force, highly visible and one of the most important tools of marketing communication that helps to sell products, services, ideas and images etc. Many believe that advertising reflects the need of the times. Whether one likes it or not, advertisements are everywhere. They are seen on the walls, on the back of buses, in play grounds, on the occasion of sports event, on roadsides, in the stores and even on aeroplanes. Advertisements are seen in newspapers, in magazines, on the television, on internet and are even heard on radio. The fact is that we are being bombarded with advertisements day in and day out from all imaginable media. The average consumer is exposed to a very large number of advertisements everyday, particularly the urban and semi urban population. In spite of this, to the dismay and irritation of some and enjoyment of others, advertisement will continue to make their presence felt in our lives and influence our lives in many unsuspecting ways because of rapid changes in macro- environment and in our perception, impressions, feelings, attitudes and behaviour. It seems almost impossible to remain totally neutral and not take any notice of modern-day advertising. The most visible part of the advertising process is the advertisements that we see, read, or hear and praise or criticise. Many suitable 9|Page adjectives are used to describe advertising, depending on how an individual is reacting, such as great, dynamic, alluring, fascinating, annoying, boring, intrusive, irritating and offensive, etc. Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. . Advertising enables producers to expand their markets and therefore take advantage of economies of scale to reduce unit production costs Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the brand image†. For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization. On the other hand advertising is plagued with social and ethical issues as it results in over consumption and waste of resources. ‘Ethics basically refers to what is right, good or consistent with virtue. Advertising generates complex ethical questions which have to be considered, as this mode of communication commits some highly controversial ethical acts which are damaging to the society as a whole. It promotes overselling, exploitation of vulnerable groups, vulgarity, offending the public, promoting socially harmful values or behavior and intrusion of privacy. Advertising creates an environment where it abuses certain values and interests that are not universally agreed upon. For example in 2001 Yves Saint Laurent launched a fragrance called ‘Opium which featured a naked model. This stirred controversy and people found it offensive and sex was being used openly to promote a perfume. For a fashion magazine the advertisement was fine but for billboards it was inappropriate and 10 | P a g e some social groups found it morally and ethically wrong. Some times advertising draws mixed response from the public, while sometimes it becomes controversial. NEED OF ADVERTISING Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget. There are several reasons for advertising some of which are as follows: †¢ Increasing the sales of the product/service †¢ Creating and maintaining a brand identity or brand image. †¢ Communicating a change in the existing product line. †¢ Introduction of a new product or service. †¢ Increasing the buzz-value of the brand or the company. Significance of Advertising Basically advertising creates wants but does not fulfill them, a person may see an advertisement for a product, it might be glossy and fancy and he might be attracted to buy the product. He might eventually buy it but it will not satisfy him it will just be a waste. It’s a short term material satisfaction which just drives the economy by over consumption of goods and services. It keeps the consumer in doubt about what to buy and in what quantities and this doubt in turn has ethical implications. Four reasons are attributed to the fugacious nature of the way advertising practices are being carried out in developing countries. 11 | P a g e 1. The role of Information and Communication technologies: As ICTs evolve so do marketing practices. If yesterday it was television that revolutionized the way advertisements could create a lasting impact on the consumer, then today the internet and phone text messages are doing just that. 2. The world today is an increasingly global village: Social and ethnic boundaries are fast falling in the wake of cable television and the like. 3. Rapid economic expansions in countries like China and India have meant that marketers have to quickly respond to the changing socio-economic scenarios. Millions of people have entered the middle class and millions more are poised to do so. For marketers, the consequences can be mind boggling-as incomes and spending powers rise, marketers have to respond to increasing demands from consumers. 4. Better and improved marketing research has meant that the entire populace is not seen in totality but rather as a congeries of different types of consumers. TYPES OF ADVERTISING There can be several branches of advertising. Mentioned below are the various categories or types of advertising. 12 | P a g e Celebrity Broadcast advertising Advertising Print OutdoorAdvertising Advertising TYPES OF Infomercials ADVERTISING Public Service Advertising Covert Advertising Surrogate Advertising 13 | P a g e 1. Print Advertising – Newspapers, Magazines, Brochures, and Fliers and less popular newspaper would cost far less than placing an advertisement in a popular newspaper The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications. For instance an advertisement in a relatively new with a high readership. The price of print ads also depend on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper. 2. Outdoor Advertising–Billboards, Kiosks, Tradeshows and Events 14 | P a g e Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passersby. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company’s products. Organizing several events or sponsoring them makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products. 3. Broadcast advertising – Television, Radio and the Internet The radio jingles have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles Broadcast advertising is a very popular advertising medium that constitutes of several 15 | P a g e branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers. 4. Covert Advertising – Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is Subtly ( or sometimes evidently) showcased in the entertainment show. Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruise’s phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded. 16 | P a g e surrogate Common examples include of Fosters and Kingfisher beer help Indirectly brands, which are often seen Advertising to promote their brand with – the Advertising advertising. 5. Surrogate Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same advertising as an effective energy communication medium to convey AIDS, socially relevant messaged about like 17 | P a g e important matters and social welfare causes Causes integrity, – Advertising for Social political 6. Public Service Advertising conservation, bottles of the same brand. deforestation, illiteracy, poverty and people of the cigarettes or beer so on. ent or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting of the pull quote text box. ] brand name and indirectly remind Today public service advertising has been increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes. In USA, the radio and television stations are granted on the basis of a fixed amount of Public service advertisements aired by the channel. 7. Celebrity Advertising 18 | P a g e and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. Although the audience is getting smarter and smarter still bank upon celebrities and their popularity for advertising their products. Infomercials There are two types of infomercials, described as long form and short form. Long form infomercials have a time length of 30 minutes. Short form infomercials are 30 seconds to 2 minutes long. Infomercials are also known as direct response television (DRTV) commercials or direct response marketing. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and 19 | P a g e often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals. ETHICS 1. INTRODUCTION In this era of globalization multinational competition, ethical practices in business are assuming importance as relationships with various suppliers customers are shaped by ethical practices mutual trust. So, ethical decision taking assumes importance in today’s corporate world. 2. What Is Ethics? Ethics refers to principles that define behavior as right, good and proper. Such principles do not always dictate a single moral course of action, but provide a means of evaluating and deciding among competing options. The terms ethics and values are not interchangeable. Ethics is concerned with how a moral person should behave, whereas values are the inner judgments that determine how a person actually behaves. Values concern ethics when they pertain to beliefs about what is right and wrong. Most values, however, have nothing to do with ethics. For instance, the desire for health and wealth are values, but not ethical values. 3. The Importance of Universality Most people have convictions about what is right and wrong based on religious beliefs, cultural roots, family background, personal experiences, laws, organizational values, professional norms and political habits. These are not the best values to make ethical decisions by — not because they are unimportant, but because they are not universal. In 20 | P a g e contrast to consensus ethical values — such basics as trustworthiness, respect, responsibility, fairness, caring and citizenship — personal and professional beliefs vary over time, among cultures and among members of the same society. They are a source of continuous historical disagreement, even wars. There is nothing wrong with having strong personal and professional moral convictions about right and wrong, but unfortunately, some people are moral imperialists who seek to impose their personal moral judgments on others. The universal ethical value of respect for others dictates honoring the dignity and autonomy of each person and cautions against selfrighteousness in areas of legitimate controversy. 4. Why Be Ethical? People have lots of reasons for being ethical: †¢ There is inner benefit. Virtue is its own reward. †¢ There is personal advantage. It is prudent to be ethical. It’s good business. †¢ There is approval. Being ethical leads to self-esteem, the admiration of loved ones and the respect of peers. †¢ There is religion. Good behavior can please or help serve a deity. †¢ There is habit. Ethical actions can fit in with upbringing or training. There are obstacles to being ethical, which include: †¢ The ethics of self-interest When the motivation for ethical behavior is self-interest, decision-making is reduced to risk-reward calculations. If the risks from ethical behavior are high or the risks from unethical behavior are low and the reward is high moral principles succumb to expediency. †¢ This is not a small problem 21 | P a g e Many people cheat on exams, lie on resumes, and distort or falsify facts at work. The real test of our ethics is whether we are willing to do the right thing even when it is not in our self-interest. †¢ The pursuit of happiness It depends on how one defines happiness. Our values, what we prize and desire, determine what we think will make us happy. We are free to pursue material goals and physical sensations, but that alone rarely (if ever) leads to enduring happiness. It more often results in a lonely, disconnected, meaningless existence. The morally mature individual finds happiness in grander pursuits than money, status, sex and mood-altering substances. A deeper satisfaction lies in honoring universal ethical values, that is, values that people everywhere believe should inform behavior. That unity between principled belief and honorable behavior is the foundation for real happiness. †¢ Ethical Principle in Advertising All advertising should be legal, decent, honest and truthful. Every advertisement should be prepared with a due sense of social responsibility and should conform to the principles of fair competition, as generally accepted in business. No advertisement should be such as to impair public confidence in advertising. †¢ Decency Advertisements should not contain statements or visual presentations which offend prevailing standards of decency †¢ Honesty Advertisements should be so framed as not to abuse the trust of consumers or exploit their lack of experience or knowledge. †¢ Social Responsibility 22 | P a g e 1. Advertisements should not condone any form of discrimination, including that based upon race, national origin, religion, sex or age, nor should they in any way undermine human dignity. 2. Advertisements should not (without justifiable reason) play on fear. 3. Advertisements should not appear to condone or incite violence, or to encourage unlawful or reprehensible behavior. 4. Advertisements should not play on superstition. †¢ Truthful presentation Advertisements should not contain any statement or visual presentation which directly or by implication, omission, ambiguity or exaggerated claim is likely to mislead the consumer, in particular with regard to: 1. characteristics such as: nature, composition, method and date of manufacture, range of use, efficiency and performance, quantity, commercial or geographical origin or environmental impact; 2. the value of the product and the total price actually to be paid; 3. delivery, exchange, return, repair and maintenance; 4. terms of guarantee; 5. copyright and industrial property rights such as patents, trade marks, designs and models and trade names; 6. official recognition or approval, awards of medals, prizes and diplomas; 7. the extent of benefits for charitable causes. 8. Advertisements should not misuse research results or quotations from technical and scientific publications. Statistics should not be so presented as to exaggerate the validity of advertising claims. Scientific terms should not be used to falsely ascribe scientific validity to advertising claims. †¢ Comparisons 23 | P a g e Advertisements containing comparisons should be so designed that the comparison is not likely to mislead, and should comply with the principles of fair competition. Points of comparison should be based on facts that can be substantiated and should not be unfairly selected. †¢ Unassembled Merchandise When advertised merchandise requires partial or complete assembly by the purchaser, the advertising should disclose that fact, e. g. , unassembled, partial assembly required. †¢ Testimonials Advertisements should not contain or refer to any testimonial or endorsement unless it is genuine, verifiable, relevant and based on personal experience or knowledge. Testimonials or endorsements that have become obsolete or misleading through passage of time should not be used †¢ Portrayal or imitation of personal property Advertisements should not portray or refer to any persons, whether in a private or a public capacity, unless prior permission has been obtained; nor should advertisements without prior permission depict or refer to any persons property in a way likely to convey the impression of a personal endorsement. †¢ Exploitation of goodwill Advertisements should not make unjustifiable use of the name, initials, logo and/or trademarks of another firm, company or institution nor should advertisements in any way take undue advantage of another firm, person or institutions goodwill in its name, trade name or other intellectual property, nor should advertisements take advantage of the goodwill earned by other advertising campaigns. †¢ Imitation 24 | P a g e 1. Advertisements should not imitate the general layout, text, slogan, visual presentation, music and sound effects, etc. , of any other advertisements in a way that is likely to mislead or confuse the consumer. 2. Where advertisers have established distinctive advertising campaigns in one or more countries, other advertisers should not unduly imitate these campaigns in the other countries where the former may operate, thus preventing them from extending their campaigns within a reasonable period of time to such countries

The Audit Risk Model Accounting Essay

The Audit Risk Model Accounting Essay The Audit Risk Model (ARM) is defined as: Inherent Risk is the auditors measure of assessing whether material misstatements exist in the financial statement before considering of internal controls. Ignoring internal controls, if the auditor assesses that the likelihood of material errors is high, the auditor will assume that the Inherent Risk is high. As the Control Risk constitutes a separate component of the Audit Risk Model, it is ignored here.   Control Risk is the auditors measure of assessing the likelihood that the clients internal control system is unable to prevent or detect material misstatements exceeding a tolerable level. In assessing the level of the Control Risk, the auditor will assess the effectiveness of the firms internal control system during his audit, e.g. through questionnaires. The lower the effectiveness of internal controls the greater the frequency of error. Detection Risk is the auditors measure of assessing the likelihood that the auditor  wont detect material misstatements. Auditors will carry out more audit work to increase the detection rate if  Internal Risk and Control Risk are too high in order to meet the Audit Risk target. When applying the Audit Risk Model, the auditor has to determine a target level of Audit Risk that is in accordance with providing reasonable assurance. The Internal Risk and Control Risk can be pooled together as Occurrence Risk (OR), i.e. the risk of the existence of  misstatements before the actual audit. The Detection Risk on the other hand is the risk of the existence of misstatements during the actual audit. The first step in applying the Audit Risk  Model is to determine a tolerable level of Audit Risk. In the next step the Audit Risk is decomposed into its three components. The auditor has no control over the Internal Risk and Control Risk but must assess their levels in order to determine the level of Detection Risk that is sufficient to achieve the target Audit Risk. The Detection Risk can be influenced by the extent of testing. Applying the formula of the Audit Risk Model, the auditor will need to perform more testing, that is collect more evidence, and thus reduce the Detection Risk, in case the level of Internal Risk and/or Control Risk is high in order to achieve (maintain) the target. The Detection Risk  can be influenced by the nature, timing, and extent of the audit procedures. 2. One of the components of the audit risk model is inherent risk. Describe typical factors that auditors evaluate assessing inherent risk. With the benefit of hindsight, what inherent risk factors were present during the audits of the 1989 through 1992 Comptronix financial statements? Internal Risk is the auditors measure of assessing whether material misstatements exist in the financial statement before considering the effectiveness of internal controls. Besides factors related to the peculiar assertion, the auditor needs to take external circumstances into account that might influence the Internal Risk. Those can comprise the nature of business and industry, the integrity of management, the size of account balances, the existence of related  parties, the lack of sufficient working capital to continue operations, etc. Taking into account those numerous factors, professional judgment has to be applied by the auditor. Examples of accounts that pose low Internal Risk comprise traded securities or fixed assets in contrast to accounts with high Internal Risk such as those for which estimates have to  be used or complex calculation have to be conducted. With hindsight the following inherent risk factors were present: Fictitious purchases of equipment An audit that would have included a physical inspection of Comptronixs equipment might have revealed that certain recognized assets do not exist or  that considering the age of and thus the depreciation for the equipment that certain pieces of  equipment are not worth their book values. Fictitious accounts payments for the equipment Besides auditing in a manner that would have revealed the nonexistence of certain purchases of equipment the auditors could have also audited check records and bank statements to see where and by whom the checks were cashed in. This would have revealed that the checks were never cashed in by a third, outside party, but were cashed internally. Fictitious sales and accounts receivables In the same manner as with the fictitious accounts for equipment, the auditor could have checked the inventory to verify the decrease in inventory of goods for sale as well as the payments by the customers. The former would have revealed the lack of sales while the latter would have revealed the lack of external customers for no outside  party deposited money in Comptronixs account. Another approach would have comprised matching the sales with the order papers and invoices. Here the auditor would have realized that there are no records for the bogus sales and hence no sales were realized. 3. Another component of the audit risk model is control risk. Describe the five components of internal control. What characteristics of Comptronixs internal control increased control risk for the audits of the1989 1992 year-end financial statements? Control risk is an auditors ¶ assessment of the internal control systems of a company. This also includes the attitude and expertise directors and management have towards internal controls. If  control risk is high then the amount of substantive procedures that have to be conducted increases accordingly. The internal control: Integrated Framework published 1994 by COSO breaks effective internal control into five interrelated components: control environment risk assessment control activities information and communication monitoring The control environment encompasses the internal control framework and is considered a foundation for all other elements. Included factors are integrity, ethical values, competence, managements philosophy, operating cycles, assignment of authority and the attention and direction provided by the board. Generally the control environment materializes in a written statement being the code of conduct. The risk assessment is best described as the means of identifying and analyzing internal and external risks to the achievement of financial reporting control objectives. Control activities are developed to address each control objective and to minimize risks identified. Information and communication from management to personnel must be clearly stated and should stress that control responsibilities must be taken seriously. The personnel must understand its role in the internal control system. Thus the company identifies methods and procedures by which right information is provided to the right people. Finally, monitoring is the process (internal or external) to evaluate the performance of the internal control system over time. At Comptronix various factors increased the control risk for the company. First, the loss of one of the major customers is a circumstance that increases control risk as management has an incentive to misstate earnings and other accounts to stay profitable. Second, the accounting system could be bypassed by management with factious manual entries. This increases control risk as it grants unlimited authority to top management for changing and manipulating accounts. Also cash disbursements could be approved by management based solely on an invoice. Finally the computerized accounting system in the shipping department, which constitutes a good internal control device, could be accessed and manipulated by the controller. In summary management had too much authority to enter and change the electronic accounting systems of the company, while there were no double checks in place to verify and control manual changes in the system. 4. The board of directors, and its audit committee, can be an effective corporate governance mechanism .a) Discuss the pros and cons of allowing inside directors to serve on the board. Describe typical responsibilities of audit committees. Inside directors on the board can facilitate its effectiveness by establishing strong connections  between the board and day to day business. However, inside directors can also comprise the independence of the board when it comes to personal interests. For example, the ability of the  board to set bonuses that are tied to performance and salaries of management is an important argument against inside directors. Another common topic in research is that adding insiders to the board of directors reduces board monitoring. On the other hand, a study by George Drymiotes shows that a less independent board, one that also looks after the agents interests to some degree, can sometimes fulfill its monitoring role more effectively than a board that is completely independent. A fully independent boards inability to commit to a specific level of  monitoring effort makes monitoring ineffective. Having insiders as part of the board, however, shifts the boards interests closer to those of the a gent and mitigates the boards incentives to short-change the agent (Drymiotes, 2007). The paper also suggests that any other mechanisms that align the boards interests, to some extent, with those of the manager may be beneficial to organizations. For instance, board and management interests can become more aligned when management owns a portion of the firm. Giving management a share of the firm means that a group of shareholders is managing the firm. Importantly, this particular group of shareholders finds ex post monitoring desirable, the same way inside directors do. Thus, a board representing shareholder interests may have stronger incentives to monitor the agent ex post. The audit committees responsibilities can be summarized as assisting the board of directors in verifying: the integrity of the companys financial statements the independence, integrity, qualification and performance of the external auditors the performance of the companys internal audit functions the appropriateness of the internal control systems the monitoring of compliance with laws and regulatory requirements and the code of conduct b) What strengths or weaknesses were present related to Comptronixs board of directors and audit committee? First of all the CEO and COO of Comptronix represented management of the board which constitutes already for 28.6% of the board of directors. Despite the evidence above and considering that the managers engaged in fraud, the high percentage of inside directors on the  board is a considerable weakness. Moreover, the remaining five outside board directors, rather  undermined than strengthened the boards independence: Two of them had close affiliations with management, the other maintained relations that were not that apparent at first glance, but nevertheless substantial. One, for example, was the partner in the venture capital firm that owned over 5% of Comptronix. Finally four annual board meetings seem to not have been sufficient to exert control over management. Concerning the audit committee it can be maintained that it was neither independent nor  qualified. The committee members, two outside and one gray director, were drawn from the  board of directors which was already evaluated as not being independent. Furthermore, not any of the members had accounting or financial reporting backgrounds, therefore lacking crucial expertise and experience in their function as an audit committee. 5. Public Companies must file quarterly financial statements in Form 10-Qs, that have been reviewed by the companys external auditor. Briefly describe the key requirements of  Auditing Standards (AU) Section 722, Interim Financial Information. Why wouldnt all companies (public and private) engage their auditors to perform timely reviews of interim financial statements? The SEC requires all public companies to have quarterly financial statements reviewed by the external auditor on a timely basis. SAS No. 71 provides guidance on the nature, timing, and extent of procedures to be applied by the independent accountant in conducting a review of interim financial information. The objective of a review of  interim financial information is to determine whether material modifications should be made for such information to conform to GAAP. A review of interim financial information consists principally of inquiries and analytical procedures. It does not include (1) tests of accounting records, (2) the evaluation of corroborating evidential matter in response to inquiries, or (3) other normal procedures ordinarily performed during an audit. Thus, the accountant does not obtain reasonable assurance that would serve as the basis for an opinion on that financial information. In performing a review of interim financial information, the accountant needs to have sufficient knowledge of a clients internal control as it relates to the preparation of  both interim and annual financial statements. That knowledge assists the accountant in identifying the likelihood of potential material misstatements in interim financial information and in selecting the inquiries and analytical procedures that will provide the accountant a basis for reporting whether material modifications should be made to the interim financial information in order for it to conform to GAAP. Non-public companies are not required to engage independent accountants to  perform a review of interim financial statements. Thus, a private companys decision to engage an independent accountant to conduct a review of interim financial information is a cost-benefit decision. The services associated with obtaining such a review require time and money. If top executives and the board of directors do not believe the related  benefits exceed the costs, then they are not likely to engage independent accountants. The guidance in SAS No. 71 applies to interim financial information that is included in a note to the audited financial statements of a non-public company. If the interim financial Information for the non-public company is presented in a separate complete set of interim financial statements, the accountant should comply with the AICPAs Statements on Standards for Accounting and Review Services. Recently, there has been increased attention on interim reviews because of alleged financial reporting fraud involving interim financial statements. The SEC requirement for timely interim reviews for public companies was sparked by the February 1999  Report and Recommendations of the Blue Ribbon Committee on Improving the  Effectiveness of Corporate Audit Committees (The Blue Ribbon Report). That report included a recommendation that the SEC require a reporting companys outside auditor to conduct a SAS No. 71 interim review prior to the companys filing of its Form 10-Q with the SEC. According to the Blue Ribbon Panels report, the  ³increased involvement by the outside auditors and the audit committee in the interim financial reporting process should result in more accurate interim reporting. 7. Provide a brief summary of each of the three fraud conditions. Additionally, provide anexample from the Comptronix fraud of each of the three fraud conditions. 1) I ncentive or pressure to perpetrate fraud  ± Bonus for superb performance. Company awardstock incentive to key employees2) An opportunity to carry out the fraud  ± Executive positions that may bypass existing accountsystem. I nternal controls are insufficient. Board of directors composes of mostly internaldirectors and acquaintances.3) Attitude or rationalization to justify the fraudulent action.  ± helped company avoidingreporting net losses. 8. Auditing Standards (AU) Section 3 16, Consideration of Fraud in a Financial StatementAudit, notes that there is a possibility that management override of controls could occur inevery audit and accordingly, the auditor should include audit procedures in every audit toaddress that risk.a) What do you think is meant by the term  ³management override ´? Management override can be defined as the possibility for management to circumvent internalcontrols that appear to work efficiently, in order to manipulate accounting records and preparing fraudulent financial statements directly or indirectly. As the internal control system is expectedto function properly, the ways in which management can override controls are unpredictable. b) Provide two examples of where management override of controls occurred in theComptronix fraud The executives were able to bypass the existing accounting system. They could record fictitious  journal entries of sales and purchases manually inventing some customer order numbers andquantities that did not exist and obviously were not cross-checked with other internal systems,like the customer order- or inventory system.  Next to that it was possible to record fictitious purchases of equipment without creating thenecessary documents accompanying such purchases. The internal control failed to detect thisirregularity.Another example is the possibility of overriding control systems over cash disbursements. With afictitious vendor invoice it was possible to make an accountant payable clerk prepare a check  without the necessity to crosscheck whether the delivery of the goods actually took place or anorder number generated by the vendor existed that should have been found on the invoice later  on. c) Research AU Section 3 16 to identify the three required auditor responses to furtheraddress the risk of management override of internal controls Paragraphs 58  ± 67 in Section 316 of the Auditing Standards by the PCAOB describe proceduresthat should be performed to further address the risk of management override of controls. Thethree main responses that should be undertaken by the auditor are as follows:1. Examining journal entries and other adjustments for evidence of possible materialmisstatement due to fraud.Material misstatements due to fraud mostly occur by:a. recording inappropriate or unauthorized journal entries throughout the year or at periodend or  Ã‚  b. making adjustments to amounts reported in the financial statements that are not reflectedin formal journal entries due to consolidating adjustments, report combinations andreclassifications.Therefore, the auditor should test the appropriateness of journal entries recorded in the generalledger and other adjustments. I n particular, the auditor should:à ®Ã¢â€š ¬Ã¢â€š ¬ Obtain an understanding of the entitys financial reporting process and the controls over  Ã‚  journal entries and other adjustments à ®Ã¢â€š ¬Ã¢â€š ¬ I dentify and select journal entries and other adjustments for testingà ®Ã¢â€š ¬Ã¢â€š ¬ Determine the timing of the testingà ®Ã¢â€š ¬Ã¢â€š ¬ I nquire of individuals involved in the financial reporting process about inappropriate or  unusual activity relating to the processing of journal entries and other adjustments2. Reviewing accounting estimates for biases that could result in material misstatement due tofraud.The assumptions and resulting accounting estimates that management has to make to prepare thefinancial statements affect the underlying accounting techniques and figures. Therefore, a lot of  fraudulent financial reporting is done by intentional false estimations of management. Theauditor ¶s task is to consider retrospectively whether single estimates are supported by auditevidence and whether the ones that underlie the reported financial figures widely diverge and, if  so, investigate whether the assumptions and accounting estimates were intentionally biased in  part of management. Thereby, the auditor should test those accounting estimates that are basedon highly sensitive assumptions or are otherwise s ignificantly affected by management  judgements. I f single management estimates were biased, affecting the financial figuresmaterially, the auditor should investigate whether there have been circumstances that led to this  bias and if these circumstances can constitute a risk for financial statement fraud. Also theestimates taken as a whole should then be re-considered by the auditor.3. Evaluating the business rationale for significant unusual transactions.Transactions that are outside the normal course of business for the company or entityinvestigated or that appear to be unusual should be investigated by the auditor . I t should also beevaluated whether there is an underlying rationale behind those transactions or whether they are  possibly an indication of fraudulent financial reportingTo understand the underlying rationale for the transactions in question, the auditor shouldinvestigate:à ®Ã¢â€š ¬Ã¢â€š ¬ Whether the form of such transactions is overly complex (e.g. whether it involves multipleentities within a consolidated group or unrelated third parties)à ®Ã¢â€š ¬Ã¢â€š ¬ Whether management has discussed the nature of and accounting for such transactions withthe audit committee or board of directorsà ®Ã¢â€š ¬Ã¢â€š ¬ Whether management is placing more emphasis on the need for a particular accountingtreatment than on the underlying economics of the transactionà ®Ã¢â€š ¬Ã¢â€š ¬ Whether transactions that involve unconsolidated related parties, including special purposeentities, have been properly reviewed and approved by the audit committee or board of directors à ®Ã¢â€š ¬Ã¢â€š ¬ Whether the transactions involve previously unidentified related parties or parties that do nothave the substance or the financial strength to support the transaction without assistance from theentity under audit

Comparing Catherine MacKinnons Not A Moral Issue and Sallie Tisdale’s

Comparing Catherine MacKinnon's Not A Moral Issue and Sallie Tisdale’s Talk Dirty to Me Professor’s Comment: This powerful essay contrasts the views of two feminist, Catherine MacKinnon and Sallie Tisdale, each of which perceives pornography in widely divergent ways. While MacKinnon's 'Not A Moral Issue' explains the adverse impacts of pornography to women and society as a whole, Tisdale's 'Talk Dirty to Me: An Intimate Philosophy of Sex' is receptive to pornography despite these adverse impacts, suggesting in fact that the solution to the problems associated with pornography is a greater role of women in production of that pornography. Breasts and booties, buns and knockers. Type these words into a search field and be prepared. The presence of pornographic and "obscene" material is rampant: in commercial advertising, on primetime television, and in every Danielle Steel novel. Such an over-abundance of disputed material introduces many questions for discussion. One must ask, why there is such a demand for these products and why have they created a forum of controversy from left- and right-wingers, as well as feminists and chauvinists? What, then, is pornography? Is it the art of sex, a struggle against morality, the world's leading epidemic of sexual violence, or the ongoing struggle for First Amendment rights? Pornography, as defined by the American Heritage Dictionary, is "sexually explicit pictures, writing, or other material whose primary purpose is to cause sexual arousal". This definition, however, lacks the clarity of realistically differentiating between pornography and erotica, and leaves room for interpreting the true meaning of "explicit." The issue at debate, however, is neither the naming nor identifying po... ... modern sexual revolution, but also to a third wave of feminism, is understandably disgruntling for right-wing conservatives. The questions about the unknown effects of this controversial media are endless. What if pornography poses such a great threat not for it's graphic sexual depictions or 'immorality', but for it's potential to encourage both men and women to lead lives of sexual freedom, without the antiquated ideals of nuclear families and desk jobs? Perhaps it is pornographic and sex-trade industries, which are blamed for the loss of contemporary social morality and ethics, that will prescribe new ideals of life in the future. Works Cited Catherine MacKinnon 'Not A Moral Issue' 1993 Martha Nussbaum Sex and Social Justice Oxford University Press, 2000 Tisdale, Sallie. Talk Dirty to Me: An Intimate Philosophy of Sex. New York: Doubleday, 1994.

Telecommunications :: Telephone Radio Television Microwave Satellite

The transmission of words, sounds, images, or data in the form of electronic or electromagnetic signals or impulses. Transmission media include the telephone (using wire or optical cable), radio, television, microwave, and satellite. Data communication, the fastest growing field of telecommunication, is the process of transmitting data in digital form by wire or radio. Digital data can be generated directly in a 1/0 binary code by a computer or can be produced from a voice or visual signal by a process called encoding. A data communications network is created by interconnecting a large number of information sources so that data can flow freely among them. The data may consist of a specific item of information, a group of such items, or computer instructions. Examples include a news item, a bank transaction, a mailing address, a letter, a book, a mailing list, a bank statement, or a computer program. The devices used can be computers, terminals (devices that transmit and receive information), and peripheral equipment such as printers (see Computer; Office Systems). The transmission line used can be a normal or a specially purchased telephone line called a leased, or private, line (see Telephone). It can also take the form of a microwave or a communications-satellite linkage, or some combination of any of these various systems. Hardware and Software Each telecommunications device uses hardware, which connects a device to the transmission line; and software, which makes it possible for a device to transmit information through the line. Hardware Hardware usually consists of a transmitter and a cable interface, or, if the telephone is used as a transmission line, a modulator/demodulator, or modem. A transmitter prepares information for transmission by converting it from a form that the device uses (such as a clustered or parallel arrangement of electronic bits of information) to a form that the transmission line uses (such as, usually, a serial arrangement of electronic bits). Most transmitters are an integral element of the sending device. A cable interface, as the name indicates, connects a device to a cable. It converts the transmitted signals from the form required by the device to the form required by the cable. Most cable interfaces are also an integral element of the sending device. A modem converts digital signals to and from the modulated form required by the telephone line to the demodulated form that the device itself requires. Modems transmit data through a telephone line at various speeds, which are measured in bits per second (bps) or as signals per second (baud). Modems can be either integral or external units. An external unit must be connected by cable to the sending device.

Athenian Women’s Acquisition of Power through Relationships with Men :: Greek Women Females Power Papers

Athenian Women’s Acquisition of Power through Relationships with Men Greek society held the belief that women had little common sense or logic; they had the natural tendency to move toward chaos and destruction. Women were thought to have the ability to destroy a man’s honor through their actions. Because of this, women were given no influence in the government of the polis or in their lives; they had no power. Instead, they were kept inside where they could be closely monitored by their husbands, fathers, lovers or protectors. Yet, as seen in Kathleen Freeman’s translations of Athenian court trials The Murder of Herodes, women were able to acquire power in the household, the government, and for their own betterment through sexual relationships, marriage, and family ties. Greek mythology painted a poor picture of women. This, in turn, created a society where the men believed that these myths were an accurate interpretation of the nature of women (or, possibly, vice-versa). Zeus created women as a punishment, and to this end, he made them so tempting that men could not resist them. But, he also made them a bane to men’s existence, where men had to marry them and constantly have to try to balance the good and the evil that inherently existed in their wives, or die alone. As a consequence of this bleak picture of women, Athenian men believed they had to keep a close eye on women and not allow them too much freedom; they had to keep them behind closed doors as much as possible so they could balance the good and evil and control their deceitful nature. So how is it that women are supposed to acquire any power in their lives if all they have is their households? In fact, the first area in which a woman could gain power was the household. In a trial concerning the killing of an adulterer, the defendant Euphiletus gives an account as to what happens when a man and a woman marry: "†¦ When I decided to marry and had brought a wife home, at first my attitude was this: I did not wish to annoy her, but neither was she to have too much of her own way. I watched her as well as I could, as kept and eye on her as was proper. But later, after my child had been born, I came to trust her, and I handed all my possessions over to her, believing that this was the greatest possible proof of affection.