International Business Entrepreneurial Theory of the Multinational En

Question: Examine about theInternational Businessfor Entrepreneurial Theory of the Multinational Enterprise. Answer: Presentation Patricia being a new alumni from a business college could have planned something more for create or manufacture the universal relationship of Unlimited Combines with different organizations and increment their deal in the worldwide market. Leading an overview on the Japanese firm, before visiting the spot could have been a significant advance (Teece). This would have given Patricia more data about the organization and would have lead to a smooth business exchange. An exhaustive investigation of the Japanese condition could have been finished by Patricia to comprehend the prerequisites of the Japanese individuals and this would have in the end helped her to actualize a superior business technique. Legitimate arranging and the executives of every one of these variables would have encouraged Patricia to build the offer of the Unlimited Combines. While the Japanese firm was eager to have a drawn out installment relationship with Unlimited Combines, Patricia picked paying cash ahead of ti me, which didn't end up being very helpful for the development of the organization. Patricia could have acknowledged the recommendation of specialized preparing yet she didn't cling to the proposal so as to sidestep the danger of any lawful issue. Patricia could likewise have given an arrangement to the Japanese firm to utilize her leaflet and interpret that in different dialects yet Patricia didn't give them the pamphlet, which made a negative business connection between them. These little things Patricia could have done so as to build up her companys universal relationship and deal. Patricia could have efficiently chalked out her outing to Japan. Patricia could have organized and pre-arranged her excursion to stay away from the issues that she looked upon her appearance. She could have done an exploration on Japan and the spot she is visiting to maintain a strategic distance from any burden (Verbeke). Be that as it may, upon her appearance in Japan Patricia comprehended that language is an extraordinary issue and that no one talks in English. She could have taken a translator with her for better business correspondence in Japan. Patricia could have done a nitty gritty investigation of the Japanese culture and strict convictions to more readily comprehend their working approach. Tolerance is additionally a significant part of worldwide business and Patricia was very hurried in her choices. Patricia disapproved of the considerable number of proposition or requests made by the Japanese firm. To make the excursion for work progressively effective, Patricia could hav e taken a ranking director with her to help her in giving her some significant business tips. Patricia confronted language issue in Japan, for which Patricia could have taken assistance from the Translators of Japan, however she didn't think that its important and along these lines, she in a way caused the Japanese firm or association to feel awkward. For making, the outing an effective one, Patricia could likewise have taken a few presents or endowments simply like the Japanese association to start a warm business connection between the two associations. Patricia could have orchestrated of a few gathering meetings with the Japanese firm to cause them to comprehend the advantages of the affiliation or coordinated effort between the two organizations and the gainfulness of such affiliation. Reference: Teece, David J. A unique abilities based pioneering hypothesis of the global enterprise.Journal of International Business Studies45.1 (2014): 8-37. Verbeke, Alain.International business technique. Cambridge University Press, 2013.

A Comparative Study of John Carpenters The Thing and Howard Hawks The Thing from Another World essays

A Comparative Study of John Carpenters The Thing and Howard Hawks The Thing from Another World expositions The executive John Carpenter entitled his 1982 redo of Howard Hawks 1951 The Thing from Another World basically The Thing. Woodworkers new, abbreviated title altogether wipes out the outsider starting point of the changeable beast that threatens the human characters of the film. This proposes what is so startling about Carpenters Thing isn't that it is an outsider, however that it is indistinct and anonymous. Most thrillers power the watcher to defy some solid repulsiveness, from a thing that goes knock in the night to a parasitic vampire. Birds of prey solid form of awfulness compromises truth and the American lifestyle by endeavoring to invade human culture. Be that as it may, Carpenters increasingly inconspicuous rendering of the socially destabilizing power of The Thing forces the watcher to go up against a definitive loathsomeness of all-to be specific the nebulous and unclear nature of their own character. Birds of prey Thing, conversely, is simply a being that gives a focal po int of contempt to mankind to join against and at last triumph. Basically, Carpenters animal stays unendingly in Lacans reflect phase of newborn child advancement, whereby the baby, in a quest for a steady self in a new world, imitates different people. The unsteady character of The Thing in Carpenters redo destabilizes the safe feeling of self and truth of the real people who are being sought after by the animal. Trust is an extreme thing to drop by nowadays, says one of the still-human characters, the helicopter pilot MacReady, whose personality has not been subsumed by the Thing as the outsider takes upon the picture of each human individual it kills. Woodworkers film rapidly lapses into a war between those having an ordinary feeling of personality, to be specific the rest of the people, and the Thing, which will win once it has murdered and taken in the picture of each individual it has eve... <!

Flow Writing Like Yourself

Flow Writing Like Yourself Not every writer is an artist. Not every piece of writing is a work of art. I realized this last year as a high school senior when I was frantically typing up essays fueled by caffeine and a tinge of desperation. Each college admissions essay was supposed to present all the best sides of me, highlighting my accomplishments, challenges Id overcome, my individuality, and my impressive vocabulary. Being word-limit averse and untrained in the ways of the humblebrag, I was challenged. In addition, I was confronted with A LOT of anxiety about whether my writing came across as narcissistic or just plain pretentious. I felt uncomfortable using the words I and me more than once every few sentences. I cringed a little when I typed the words goals and future because I was uncertain about both (and still am). In addition, I felt like each of the essays I wrote could be the most important of my life, yet they felt so uninspired on the whole and misrepresentative of what I really wanted to write about. Fast forward to today, and I can point to every misconception in the preceding paragraph. As one of the freshly admitted young bloggers, I am not very far removed from the circus that was college applications for me and likely for others. Therefore, I feel a sense of duty in debunking my own past ideas about these essays, because maybe theyre similar to yours. 1. Its virtually impossible to summarize yourself in a few paragraphs. You are not 100 words or 250 words or 500 words. You are not a response to a prompt. You are not your résumé. Specifically for the MIT application, the point of several short writing prompts separate from the Activities section is to capture a glimpse of you outside of what you look like on paper. Each little essay is a snapshot of you as a person instead of you as a data point (coughcoughcollegeconfidentialcoughcough). A snapshot doesnt show every detail of your face. Likewise, these mini-essays may not represent you in all your 1080p HD glory. 2. You dont need to use the essays to prove that you are accomplished. Thats not the point. This is where you try to connect with the readers and show them who you are and what drives you. Mentioning your multiple international awards in science or mathematics even in passing is just unnecessary. (Side note: most people who make the decision to apply to MIT are in fact accomplished anywayIll let you figure out if this is causal or correlative.) 3. You dont need to use the essays to prove that you have overcome insurmountable odds. Realistically speaking, you probably havent. And thats okay. But what about the most significant challenge question?  Your most significant challenge may seem insignificant if you compare it to other hypothetical applicants. But you are not them, so dont stress over not sounding as resilient as them. Theres this weird trend in the college application game where people try to one-up other peoples personal challenges or even suffering. Its not a competitionjust be honest. 4. Your ability to use thesaurus.com will not get you into any college. I love polysyllabic verbiage as much as the next person, but deliberately employing SAT words-of-the-week tends to interrupt the flow of your writing, detracting from your personal style rather than bolstering it. Unless, of course, refined loquacity is your style of writing, you can save the fancy words for more formal writing. 5. Most people feel weird writing about themselvesits okay. Keep in mind that these essays are by you and about you, so I and me are entirely appropriate. Autobiography and personal narrative are hardly ever considered narcissistic art forms, so why should you feel that way about your own writing? Once again, the purpose of the essays is to show who you are to the group of strangers who decide if you would be a good fit for the school. Who better to develop your character than you? 6. Application essays may not be your best writing, but they dont have to be. Have you ever heard of one of these essays winning a major award? Probably not. Likewise, your essays do not need to be adaptable into an Oscar-winning screenplay, eligible for a Nobel Prize in Literature, or even publishable in a school literary magazine. Im not saying that you shouldnt put effort into writing your essays well, but I will admit that what I submitted was not my best writing by a long shot. The fact that I dont remember how I answered a couple of the questions should be evidence enough of the fact that my essays werent groundbreaking or profound. People are able to get in even with spelling errors in their applications. Less than perfect writing is not a dealbreaker, but please proofread anyway. So how should I start writing these essays? The trick is that there isnt a trick to it. I can tell you what works for me, though. After some rushed essays destined for schools that werent MIT, I settled into a groove of writing for the college application. This groove is what people call flow or the zone a state of enjoyably intense focus on or absorption in a task. Flow is the best thing that Ive experienced at MIT so far. Last Sunday, I knocked out two psets, one after the other, days before they were due. If youve never gone here, maybe you dont understand the amount of focus and time that takes. But I enjoyed it. A side effect has been that Ive been seeing psets in things that are definitely not psets. As I watched the MIT Symphony Orchestra, I couldnt help but see the F-holes (yes thats what theyre called) in the cellos as double integrals. Walking across the Harvard Bridge, I briefly thought that the oxygen at the end of the word CITGO on that famous sign near Fenway needed some lone pairs in order to be accurate. Ive found that my writing is better when Im in a mental state similar to flow. I keep the objective at the back of my mind for a few days, looking for inspiration in the ordinary along the way. Then I sit down to write, loosely at first, refining my thoughts as I go. There is nothing wrong with starting over if your first attempt doesnt work out. Of course, this is easier to do when you arent rushing to submit an essay before a deadline. Its also easy to forget that the first attempt may be the hardest one. Writers block is a terrible affliction with no known cure, but here are some ways Ive tried to fight it. (Commence list number 2!) 1. Draw some doodles. Squiggly lines help you to think creatively. (This helps me, at least). 2. Move around. Go for a walk. Dance a little. Get the blood flowing to your brain. 3. Play a simple game. This may seem counterintuitive if focus is your main goal, but your subconscious mind will be working on the whole writers block issue while you play (so its smart to take this kind of break). So there you have it, Early Action applicants who maybe havent started on Part 2 yet (Ive kind of been in your shoes). Best of luck.

AsSeenOnScreen - Strategic Management Analysis - Free Essay Example

Sample details Pages: 12 Words: 3505 Downloads: 2 Date added: 2018/12/15 Category Management Essay Type Report Level High school Did you like this example? Identify ASOS Plc key stakeholders and map these stakeholders regarding the power/interest grid. Critique, with supporting commentary, which of these stakeholders will need to be repositioned over the next 12 months. In 1995 Nick Robertson and Quentin Griffith co-founded entertainment marketing limited. Perhaps the initiative was meant to use media houses to advertise their goods to viewers at the age of sixteen and above. Nick was an advertising specialist while Griffith was a brand placement expert. The two young men were the key stakeholders who managed to clinch Pepsi, British Airways, and Carlsberg among others totaling seventeen clients. In 1999 Deborah Thorpe joined them creating an online fashion supplying company known as AsSeenOnScreen to sell some focal items. Most clients admired the items when seen being used in the media screens and films like Mariano Fortuny lamp which featured in an episode of sitcom friends. Nick Robertson was the managing director, Griffith being the sales and marketing director while Thorpe who had media houses professionalism as a broadcaster in channel 4 played a role in running commercial errands in the company (Varley, 2014, p. 88). Don’t waste time! Our writers will create an original "AsSeenOnScreen Strategic Management Analysis" essay for you Create order The AsSeenOnScreen Company was officially launched in June 2000 offering almost one hundred and fifty items especially fashion materials and houseware items. Griffith started to discharge his mandate role by setting commodity limit to sustain quality escalation. He said they were keeping down the range of stuff to introduce and familiarize new items rarely seen on the screen. At the same month, they merged both enterprises into asos.com to raise enough revenue to augment their cost-effective status and operations across the Europe. The business was not fairing on well, and as a result, Thorpe resigned from the board in 2001 thus becoming an inactive member. Lorri Penn joined the board as a retail director and introduced a crucial strategic plan to revive marketing affinity of the company. She persuaded her directors to purchase and advertise new fashion brands such as wardrobe materials, beauty accessories and footwears which are inspired by celebrities. Penn targeted wardrobe materials worn by celebrities like Madonna (Moore, 2016, p. 115) or Spice Girl Geri Halliwell. Soon she became a very instrumental and industrious stakeholder, in 2001 she planned to focus on local markets to distribute domestic accessories and leather jackets, the primary intention was to uplift local designers, street suppliers and middle-class clients who have little chances of accessing internets or have no knowledge of online shops at all. The Penns idea made better sales on fashions than home accessories. She proposed to source their products from the United States where much of cloth line fashions are labeled or sponsored by famous male and female celebrities. AsSeenOnScreen Company once again signed a contract with Arcadia Group PLC to start a franchise at Topman stores, Oxford Street in London. However, Mr. Griffith was hardly pleased by madam Penn contemporary concepts. He argued that much offline client exposure is detrimental to online business. Quentin retorted that more opening of physical stores is costly and time-consuming due to shop fitting installations, rent, rates and stock (Molenaar, 2016, p. 50). He observed that what was being sold in the shops were directly proportional to sales made in ten stores yet there is no much physical outflows or expenses. It was quite evident the returns were insufficient to justify offline business mostly carried out in the numerous shops in the cities. As part of strategic plans to maintain the enterprises forename as far as its activities are concerned, co-director Griffith convinced the board of directors to switch back to online commerce. In April 2002, they formed URL ASOS.com website which could accommodate more clients without itches (Varley, 2014, p. 247). In the mid of the year more specifically in May, the sales grew by 49 percent because there were no much emphasize on the physical stores. Sister stores which recorded fewer sales were closed reducing the supplemental cost of rentals and legal revenues required by city councils. By the end of the year, Mr. Griffith had fully enforced the initial business ideologies of embracing internet and online business operations. In the meantime, they set on their television channel and telephone lines which enabled clients to take orders throughout the day, a 24-hour business operation. However, in December, they started struggling due to inflated online orders. Mr. Griffith was found pants down because he had not set a streamlined infrastructure which could efficiently respond to client upsurge. The orders increased suddenly, and the company had no enough stock as well as sufficient delivery means such as cars and dispersal workforce (Varley, 2014, p. 270). Since the beginning, Mr. Nick barely brought any profit-oriented ideas despite companys tribulation. He needed a less responsible position. A managing director position hauled many decisional responsibilities of he could never discharge due to for instance his age or lack managerial skills. In most cases, he did not contribute profitable decisions which could increase their turnovers. He was supposed to become an inactive business partner and the position be refilled by Mr. Griffith who severally brought ideas which brought expedient impacts on the business. By employing relevant data from the case, conduct a five forces analysis of the fashion Industry. What do you conclude about that industrys attractiveness? AsSeenOnScreen Company did not clinch its market strong suit against the blues. It embraced vibrant strategies which were appropriately adaptive to our digital world. The ideologies in due course became critical driving forces in their business errands. First of all introduction to online shopping was a very innovative business idea and marketing approach in the domain. Placing materials online was done within hours as opposed to days wasted while refiling the exhibitions in the store around the cities. Secondly, the inquisitive clients were able to select the best-suited brand while relaxed in the comfort of their houses (Vecchi Buckley, 2016, p. 287). The ever-busy people in town could hardly concentrate on the exhibition situated in the streets thus sales being limited to store running cost. The primary target was the high population of young ladies and gent who are currently in love with dynamic fashion. The new concept raised the number of clients exceeded the product placement in the companys warehouses. In 2013 nevertheless, the apparel and footwear brand was sold online. Clothes online sales increased by 49 percent in the year 2002 (Standard and Poors Corporation et al., 2013, p. 727) and its mobile sales were predicted to grow by more than ten percent by the end of 2017. These figures show that electronic shopping is a very lucrative concept if it will remain to be managed to the letter. The introduction of wide range of products was another critical driving force. The merchandise was quite diversified, made of unique brands directly from the designers. The womens clothing was displayed in a way that included footwear, handbags, jewelry, and makeups at very competitive price. The method was very interactive and self-explanatory to clients viewing online over their laptops and the companys television episodes. The company has its designers who prepare its edited brands. Currently, AsSeenOnScreen Company offers free shipment of products to its global customers. To reduce operation cost, they signed a deal with Unipart Group of Companies to outsource their brand and providing logistic service as well (Richards, 2011, p. 252). Thirdly, the companys administration once again brought in a near breakthrough notion. They precisely comprehended that celebrities diversely influence the young generation. To capture inclined celebrity clients they introduced celebrity inspired fashions such as Madonna (Information Resource Management Association, 2017, p. 523). In June 2006, a co-director namely Robert Bready confirmed that adding more premium brands will increase the value of their fashion. To realize the dream, by the end of the year they launched companys magazine which supposed to be delivered to clients along with their orders. The magazine usually contained various celebrities life history but its themes being more pronounced on fashion advises and varied superstar styles. The company had noticed that previously celebrities, sports stars and film sterling had been influencing what people had been wearing (Pitt Koufopoulos, 2012, p. 43). AsSeenOnScreen Company being the most substantial United Kingdom online fashion and beauty enterprise. Mr. Robertson and Griffiths sponsored an idea to create a high street and high-end style in a single website in the year 2002 (Bair et al., 2013, p. 166). Being an additional strategic business plan, it brought in a notable impression in the market environment. The idea tried to include low-income people who could not access internet services to shop. The street shops target a high number of clients who loved to buy new brands which were affordable as opposed to whole online and delivery costs. The same idea reduced perceived a risk of shopping and therefore sometimes the delivery is delayed. The buyers could engage in the inverse practice of selecting goods in the street stores before shopping via online or provided catalogs (Sethna Blythe, 2016, p. 80). And lastly, AsSeenOnScreen Company was kept to be a dynamic shopping site were nobody could hardly miss their brands. The stocks were keenly recorded and refilled on a regular basis. The depleting brands were ever restocked thus being assured that no client will leave the premises disappointed because of missing their items. It reputation earned a global market. They received essential orders from United States, Italy, Germany, Australia and Spain among other countries. Interestingly the company became science-friendly conscious; they partnered with Taiwan textile research institute to develop a light absorbing fiber (Rau, 2015, p. 26). The material could absorb light and emit it during the night. The scientific breakthrough then targeted transport personnels, sportsmen and traffic law enforcers. The AsSeenOnScreen Company is currently a strongly based enterprise which will hardly stumble other than forging forward regarding returns accruement, global customer service and environmental conservation oriented. It is not only engrossed in making profits but also being concerned with the health problems by developing fabric which can reflect off hazardous illuminations such as carcinogenic rays. Evaluate ASOS Plc resources and capabilities by utilizing the value chain framework. How is the company creating value? Discuss how the company could develop and improve further concerning this? The companys management realized that there are several untreated shopping habits. To reap better profits, they used the pattern as a focal strategy to create value for their products. Affordability was among basic approaches of accumulating the value of their fashions. They reproduced styles embraced by celebrities at a price which young ladies, gents, and students can afford (Murray, 2007, p. 58). The trends were not left behind; it was assured that cloths, footwear and beauty accessories were trendy, up to date and contemporary at an economical price. The styles being very different in the market, celebrity oriented and reasonably priced attracted more clients and therefore enough profits which could aid the company administration to introduce sales promotion and improved marketing infrastructure. Fashion democratization or availing trendy fashion styles all over the world usually increased the value of brands in the shops. Clients were aware that the fashion materials might be expensive, but still, they purchase them. To reduce the prices, the company decided to offer a free shipping abroad. Consequently, the prices are almost similar around the globe as long as the materials and the accessories are from AsSeenOnScreen Company. The consumers are now very comfortable with purchasing them. Efficient delivery is another way of maintaining the value of goods. AsSeenOnScreen Company has a 600000 square foot central warehouse facility in the UK (Hiles, 2008, p. 502). They produce their merchandise from all continents under the sun; the materials are converged at a central point to be sorted according to their size, fabric, color, and trends. The central distribution idea helps to justify and complete orders as soon as possible because all inventories are centrally managed. The staff works on a 24-hour basis to respond to clients chatting online (Hiles, 2008, p. 334). The blend of an efficient supply chain, as well as single distribution center, make it possible to maintain the companys value of brands. Waste reduction is also a way of keeping the value of their good without interfering with the proceeds. In the meantime, the company has cut off the size of fabric waste by almost hundred percent. The residue is being transformed into other profitable materials like pillows, couch cushions and bedding materials for pets. The efforts of decreasing carbon print is an environmentally friendly idea. The cost-saving strategies are once again passed to the consumers to keep the price at a reasonable margin. AsSeenOnScreen Company in 2010 formed an online marketplace where models and trendy fellows can exchange business ideas as well as selling their product via the firm (Gorod, 2014, p. 182). From a business perspective, the company is creating a community of fashion-oriented consumers. As a result, the outsourced models acquire reasonable incomes as well as our firm getting a certain percentage of the sales. The general idea of connecting models with consumers is quite very interactive thus providing crucial data and client misgivings which enable the administration to improve its sales and fashion trends. Public relation risk mitigation is also applied, there is all around the clock customer service desk which deals with online client complaints and inquiries (Chaffey Smith, 2013, p. 378). The purpose of the public relation desk is to shed off any consumers notion of uncertainties concerning goods especially those have to send a cargo flight or shipments. Constant communication enables the clients to be satisfied and relaxed waiting for their cargo abroad. As a result, the companys goods and services are valued due to increased favorable interaction and warranty. To improve according to my opinion, the AsSeenOnScreen Company should invest in the community as well as overseas social and economic infrastructure. For instance, by providing essential social amenities to the immediate community will strengthen its reputation. The nearby population will change their attitude of viewing the firm as an enterprise which is solely meant to make profits to benefit its owners. People will consider the company as one of their own intended not only to provide amenities but also improve their healthy well-being. Secondly, purchasing their delivery machines will do away with consumers risk possibilities. A companys ship can deliver a huge cargo along the coasts of many countries where they have set sister shops. Every different shop should at least own a vehicle which can offload cargo from the docks and deliver to the required destinations at a reasonable cost as opposed to hired transport mechanisms. Light and golden materials should be delivered through a firms cargo plane to avoid risks of sea hijacking by pirates just in case they realize there are treasured and appreciating accessories in the ship. What suggestions could you make to ASOS Plc Senior Management team to support their position in achieving sustainable competitive advantage in the global fashion retail industry? Nick Robertson being the original business proprietor was the managing director. Unfortunately, he was not as effective as it is required. He was supposed to lead his co-directors to formulate and successfully implement company policies. It is quite evident that in most cases he did not take part in making the decision. Some of the plans made by his colleagues were not effective due to lack of his hand. Ideas like setting up physical shops are still stranded. He needs to rise and work on delivery infrastructures such as purchasing delivery vehicles, ships and airborne cruises. He should always be trendy and informed to direct strategies which will result in a profitable growth. He was once found off guard by losses due to inactiveness in the business. He should always be on track concerning the business performance. Just in case of operation itches he should oversee remedial actions as it is required and therefore inform the co-director to uphold the directive to realize companys goa ls. As the head of the company, he should long-term strategic plans concerning the firms objectives and priority timeline for the next ten years. A written roadmap will aid in decision making to realize the companys dreams. Sometimes the business was almost stumbling due to lack of comprehending operational objectives. The managing director is supposed to ensure all staffs understand the business goals and standards of performance (Merson, 2004, p. 6). Mr. Nick never realized that it was his responsibility to make several business trips meeting his significant clients. The online customers never knew him thus being curious about the surety of whether the goods may be delivered if at all they purchase them through digitals means. Physical meeting with established business clients increases their confidence. Sometimes AsSeenOnScreen Company operations were barely smooth. He failed to oversee the booming online client growing thus fashion stock being depleted without possible restocking mec hanisms. It was oblivious that consumers were frustrated due to unavailability of their brands. He was supposed to maintain operational performance. As the founder of the enterprise, he was supposed to have a parental figure by supporting functional managerial team, the board directors seemed to be disorganized and everyone acting and setting policies in a shambolic manner. Quentin Griffiths was a co-director managing sales and marketing field. Being responsible for setting up appropriate marketing materials he failed to introduce varied elements. Magazines were hardly enough to attract clients. He was supposed to organize cocktail parties with esteemed consumers and all interested parties. Such events upgrade customers affinity toward business. Roadshow promotions were never involved. He ought to sponsor roadshow to meet customers, in the meantime, promotional items should be available to promote client based on specific questions about the company, or even other stage managed activities such as dancing, singing and acting as per various celebrities featured in the cloth line. He was orders delivery custodian but his failure of be focused sometime disrupted the business operation due to poor turnovers (Williams, 2007, p. 8). Some clients were afraid of being conned. As a sales and marketing director, he was supposed to make sure that he has the best workforce, monitoring sales activities and orders dispense. He is supposed to work closely with accounting and cargo department to ensure that there is quick credit check and orders are prepared as soon as they are placed online. Immediate preparation of orders reduces time wastage as well as sending the ordered items early enough to reach the clients. Hasty dispense of orders satisfy customers thus strengthening firms reputation, and as a result, commendable and consistent profits would have been accumulated. Thorpe was a commercial director who was primarily dictated by the area of expertise. Being mandated to identify profitable commercials about online clothing enterprise, failed to do so and instead introduced boring and meaningless episodes in the television. He was supposed to pinpoint and prepare the best episodes targeting the trendy and dynamic young generation (Vansina Cobbaert, 2008, p.256). Regular sales breakdown meant that there was an economic problem. Regular reviews were never carried out. He was supposed to coordinate with clients to ensure that their needs are being met, excellent customer service to streamline a roadmap for real clients relationships. Market research was his responsibility to realize business plans. Unfortunately, he thought online errand were monopolized. Several people had been trying to improve on the same kind of business and failure of being responsibly focused lowered companys turnovers. He was required to be informed about the available gaps in the market which could be used to set physical shops. References Varley, R., 2014. Retail product management: buying and merchandising. Routledge. MOORE, J. G. (2016). Fashion fads through American history: fitting clothes into context. https://search.ebscohost.com/login.aspx?direct=truescope=sitedb=nlebkdb=nlabkAN=1105383. Molenaar, C., 2016. Why Customers Would Rather Have a Smartphone Than a Car: Relationship Retailing as an Opportunity. Routledge. VECCHI, A., BUCKLEY, C. (2016). Handbook of research on global fashion management and merchandising. STANDARD AND POORS CORPORATION, NEW YORK STOCK EXCHANGE, AMERICAN STOCK EXCHANGE, NASDAQ STOCK MARKET. (1998). Standard Poors stock reports. New York, NY, Standard Poors RICHARDS, G. (2011). Warehouse management: a complete guide to improving efficiency and minimizing costs in the modern warehouse. London, Kogan Page. INFORMATION RESOURCES MANAGEMENT ASSOCIATION. (2018). Fashion and textiles: breakthroughs in research and practice. https://search.ebscohost.com/login.aspx?direct=truescope=sitedb=nlebkdb=nlabkAN=1576906. Pitt, M.R. and Koufopoulos, D., 2012. Essentials of strategic management. Sage. Bair, J., Miller, D. and Dickson, M. eds., 2013. Workers Rights and Labor Compliance in Global Supply Chains: Is a Social Label the Answer? (Vol. 7). Routledge. Sethna, Z. and Blythe, J., 2016. Consumer behaviour. Sage. CCD (CONFERENCE), RAU, P. L. P. (2015). Cross-cultural design: methods, practice and impact : 7th International Conference, CCD 2015, held as part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings. Part I Part I. https://dx.doi.org/10.1007/978-3-319-20907-4. (2007). Nursing informatics 2020: proceedings of NI2006 post congress conference. Amsterdam, IOS Press. Hiles, D., 2008. Transparency. Sage. Gorod, A., White, B.E., Ireland, V., Gandhi, S.J. and Sauser, B. eds., 2014. Case studies in system of systems, enterprise systems, and complex systems engineering. CRC Press. Chaffey, D., Smith, P.R. and Smith, P.R., 2013. eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. MERSON, R. (2004). Managing Directors: the BDO Stoy Hayward Guide for Growing Businesses. London, Profile Books. Williams, J. and Curtis, T., 2007. Marketing Management in Practice 2007-2008. Routledge.

Essay about Case Analysis Sub-Continental...

Case Analysis: Sub-Continental Telecommunications Solution Problem Identification World Wide Telecommunications (WWT) attempted a joint venture with an Indian firm, a Subcontinental Software Solutions (SSS). This joint venture (JV) caused several symptoms; equipment difficulties, a sexual harassment, revised budget, and an intellectual property stealing. The problem was the failure of risk management and it resulted in the delays in finishing the software. The initial symptom of the delays in finishing software was equipment difficulties. First of all, the JV had no relationships with international banks. It caused to delay to order the equipment. The problem was a failure of risk management that unprepared unprecedented levels of†¦show more content†¦WWT can save budget and time to set up the distribution channel. Also, the main customer, The International Corporate Communication (ICC), has positive reaction toward the software developed. Internally, the research is well studied such as regulatory, cultural differences, and market demand. However, from business perspectives, a JV failed in an operational risk management. The failure of an operational risk management is classified as weakness. Externally, the authority of decision-making was unbalanced. For example, Dev made a decision alone with purchasing equipment and it drove others symptoms. The board composition did not take responsibilities. Also, a JV required a better understanding of the Indian market. For instance, WWT sent a female employee herself, and it caused the conflict called a sexual harassment. Sending a female employee alone to India should be reconsidered. Or at least the employee should be trained in that possible situation. She was neither trained nor prepared. Internally, the failure of recruitment occurred a lawsuit regarding a sexual harassment claim. WWT was neither culturally, nor technically prepared to training department of the Indian market. It should have been set up prior to doing a JV. Additionally, the failure of an operational risk management was shown by equipment difficulties. The lack of supply chain systems also caused of delaying in finishing software. A hazard risk was classified asShow MoreRelatedImport And Local Production Of Cement Importation9782 Words   |  40 Pagesits high population and the level of the country development is a large market of which the demand for cement has huge growth potential, suggesting that the Nigeria absorptive capacity is high with the right economic environment. This had been the case in the last few years as high demand in cement consumerization which constitutes and enhanced the rapid domestic growth of Alpha. 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Margaret Thatcher †Emancipated Woman Free Essays

Even today in the year 2009 the top political positions in most countries are still male-dominated. Emancipation has made a lot of progress during the last decades, but woman in the prime political positions such as the president or the prime minister are still a rare sight. For example when Angela Merkel became the first female Chancellor of Germany in 2005 it was regarded as a milestone in German politics; and the USA, the country of freedom and sophistication has yet to experience a female president. We will write a custom essay sample on Margaret Thatcher – Emancipated Woman or any similar topic only for you Order Now One of the exceptions in this context is the UK. Not because of the UK itself but because of Margaret Thatcher. She took office as the first female Prime Minister of the UK as well as the first female leader of the Conservative Party already 30 years ago, when women in such high political positions were basically non-existent. She was one of the forerunners for the emancipated women in today’s world. She was nicknamed â€Å"the Iron Lady† and the term Thatcherism was invented to describe her distinctive style and content of her politics. So what set her apart from the others; how was it possible for her to become Britain’s first female Prime Minister, a feat that no other woman so far could duplicate? One reason for her inimitable success was definitely her steadfast character. She had a strong opinion and did not let others dissuade her from doing her thing. A prime example for this is her behavior in October of 1984 when the IRA made an attempt on her life, which became known as the Brighton hotel bombing. In the night of October 12, 1984, the IRA detonated large bombs in the Grand Hotel in Brighton/UK, where many high-level politicians were staying because of the British Conservative Party Conference the next day. The bomb detonated at around 3 o’clock in the morning, when Margaret was in her hotel room, still awake preparing a conference speech that she gave on the same day. The bomb badly damaged adjacent rooms and killed several of her fellow politicians, but she came away uninjured, spending the rest of the night at a police station for security reasons. The IRA claimed responsibility the next day, part of their statement was: â€Å"Mrs. Thatcher will now realize that Britain cannot occupy our country and torture our prisoners and shoot our people in their own streets and get away with it. Today we were unlucky, but remember we only have to be lucky once. You will have to be lucky always. Give Ireland peace and there will be no more war. † (IRA, 1984). One would assume that she needed a day off to assimilate the shock of the bombing, but Margaret continued to do business as usual, attended the Conference punctually at 9:30 (a mere 6 hours after the attack) and gave her speech which included the following statement â€Å"†¦the fact that we are gathered here now†¦is a sign not only that this attack has failed, but that all attempts to destroy democracy by terrorism will fail. (That-cher, 1984) Besides her resolute character, the other key component of her success was her political and economic philosophy. Thatcher was a firm supporter of democracy. She was anti-communism and in favor of free markets with little government intervention. In January 1976, as the leader of the opposition (before she became Prime Minister), she criticized the Soviet Union in a speech that included: â€Å"The men in the Soviet Politburo do not have to worry about the ebb and flow of public opinion. They put guns before butter, while we put just about. verything before guns. † (Thatcher, 1984). Other key elements of Thatcher’s philosophy included entrepreneurialism, monetarism, opposition to trade unions and privatization of state-owned industries Margaret Thatcher really was of the precursors of today’s emancipated women. She is one of the most influential British politicians of the last decades and the fact that she is a woman makes this even more impressive. Her incredible success was mainly due to her unwavering character and the content of her politics and economic policies. The fact that Thatcher’s politics had a long-lasting effect becomes especially clear in a statement of Peter Mandelson, member of Parliament belonging to the British Labour Party: â€Å"we are all Thatcherites now. † (Mendelson, 2002) ? References Taylor, Peter. (2001). Brits : The War Against the IRA. 265-267. London: Bloomsbury Publishing. ISBN 0-7475-5806-X. Thatcher, Margaret. (1984). Speech to Conservative Party Conference, 12 October 1984 Mendelson, Peter. (2002). Mandelson: we are all Thatcherites now. retrived on April 7, 2009 from: The Guardian, Website: http://politics. guardian. co. uk/labour/story/0,9061,730718,00. html How to cite Margaret Thatcher – Emancipated Woman, Papers

International Marketing Strategy free essay sample

According to Catherine (2011) when the business is in need of expansion and it has saturated the domestic market it goes for broader sector namely the international market. Thus the concept of international market has grown. Therefore, the international marketing strategy is somehow situational and more practical. As the product are being closely monitored by the consumers and their communities the quality and strategies followed by the marketers are also distinctive and various in nature. Finding all these scenarios any one can assume the continuous transitions of business conglomerates. As any business enters the international market arena it gets involved in different situations which are distinguished in nature as well as demands more strategic divisions of decisions program and other business program attires (Miller, 2008). In this paper, the Unilever will be focused from the different strategy of the international marketing in different market to achieve the target market in the international business from the two markets comparison. We will write a custom essay sample on International Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page March (2010) argued that, the international organization has different strategy to compete with the competitors in the global market. The carefully chosen strategy, therefore, is a core competitive part in the international marketing of goods and services across the world. 2. Company profile According to Unilever Website (2012), An Anglo-Dutch Company Unilever is now one of the largest consumer goods organizations among all the subcontinents in the world. Therefore, around 247000 people are employed herein Unilever and count a revenue of around $50000 in 2010. According to Meng (2009), the potentially expert Unilever is thus dominating the big part of the world’s largest producer of consumer goods. It has two counterparts, namely Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both the parts have the same directors and same leadership activeness. Under the worthy leadership both the part work efficiently and fighting against their rival part likes Nestle and Proctor amp; Gamble. In this competitiveness the world class marketing strategy has given Unilever a competitive edge over the rivals and other aging consumer goods companies across the world (Cyert, 2011). Considering the history we get that Lever Brothers was established in 1885 as soap factory. Initially focusing on a specific product Lever Brothers have focused on the consumer foods later on. Basically they merged with the Margarine Company Unie and then stated business over 40 countries. Some key factors about Unilever * In 2011 Unilever has a annual turnover of $40 billion * 147000 people were employed in Unilever through the world in the last year * Everyday Unilever products are chosen by 160 million families for consumptions * In 2011 Unilever has invested $450 million for research and development * In 2011 they have invested $70 million for the projects in different communities Unilever brand category management: Unilever Source: international business week, 2010 The emerging trends of Unilever has contributed its fast pace in the international markets along with the other fierce rivals. This is how the Unilever is now an established conqueror in the history of world’s business. The first world war, the second world war and various civil wars and rebellion across the world have affected the way of moving. But overcoming them still Unilever is the most growing company on earth. 3. International marketing strategy The Unilever has developed its international marketing strategy considering the variables which is related with the human behavior towards product. Therefore, as international company Unilever sets international marketing strategy through the consideration of the market, consumer behavior, cultures, customs, economy which are different from one country to another country. However, to assess the international marketing strategy of Unilever, the market of India is compared with the market of Hong Kong to bring the better understanding of the international marketing strategy. 3. 1 Market saturation As the companies actualized their profits in an area and find little scope to expand the product line and profit strategies over the certain areas, they go for other sectors. And this is international business field which enables them to find newer ways to attract the customers and potential consumers. Unilever has also taken necessary initiatives regarding these market saturation alternatives. Unilever has found the international customer groups as more lucrative than the domestic markets. Thus they strive to capture the customer groups of the Asia, Asia-pacific region market. But at the same time there exist some operating threats regarding the business in strategic divisions (Doyle, 2011). For an example, Unilever has developed different products and marketing campaigns during the several years to scrutinize the market. In that sense, The Company has developed Sunsilk product and this product has been oiled in the India. But, when it launches in the Hong Kong it has changed its strategy to market the products in the Honk Kong market. So, to set the international market saturation the strategy need to adapt considering the nature of the country. . 2 Coping with the global Environment: As the consequence of the competition, Unilever is focusing on different strategies in the global working environment. Notwithstanding, the nature of competition is different based on different types of goods a company produces and the types of products a company actually market in the global environment, the global competition is increasing in a very fast pace. In this rega rd, the Unilever faces the global environment from the two different forms. One is Microenvironment and the other is Macro environment. 3. 2. 1 Microenvironment Unilever considers microenvironment to adapt the marketing strategies in the global village. Therefore, Unilever try to focus on the company, suppliers, marketing intermediaries, competitions, publics, and customers as the micro environment. In the international marketing strategy, Unilever is concerned to package and customize in the Indian, Honk Kong, and Bangladesh market. However, the Hong Kong market is differs from the Indian market. In India, Unilever considers the reasonable price which is less than Hong Kong market, whereas the price for same product is higher in the Hong Kong market. In case of Bangladesh, Unilever enjoys the leading advantage in the market as the company has captured the major market share. For example, in Bangladesh every person prefers to purchase Unilever product. For that reason, the customers are focused on the different manner of the microenvironment. Customers Publics Marketing Intermediaries Competitors Unilever Suppliers Figure: Microenvironment of Unilever. Source: Sales promotion (2011) Components| India| Bangladesh| Hong Kong| Suppliers| Third Party| Third Party| Third party| Competitors| Merico, Nestle, Pamp;G| Merico, Nestle,| Pamp;G, Nestle, RB| Marketing Intermediaries| Agencies and people| Different Agencies| Agencies and people| Customers| All customers| Urban people | All customers| | | | | 3. 2. 2 Macro Environmen In the operation of the international marketing strategy, Unilever try to focus on the larger macro environment to bring the opportunities. Therefore, Unilever find the six factors of the macro environment like demographic, economic, natural, technological, political, and cultural. For example, the Dove shampoo has been marketed in the Indian market and Hong Kong market. The marketing strategy was not the same in the India and Hong Kong. The Indian market is considered to serve lower price as the economic condition is not developed. Whereas, Hong Kong has higher price compared to the Indian market considering the economic condition of the country. But, Unilever expands its operation in Bangladesh capturing the major market share. Finally, the strategy in the different marketing strategy is working which brought the positive result to become the leading brand in the global market place. Economy Technology Unilever Laws and Policies Demographics Social Values Figure: Macro environment of Unilever. Source: Dillon (2012) According to Hinings (2007), global competitors like Nestle and P amp; G are also an ever rival counterpart and they are also adopting newer ways to fight these challenges in the micro and macro environment. Still anyone who is attached to the consumption of international quality goods would recommend and comment about Unilever in the most positive way due to the high customer segment management and supply chain management and other relationship management within the organization. Experts have identified supply chain management however as very important in this regard. The growth share matrix shown below is important— Components| India | Bangladesh | Hong Kong| Social| Involving social action | Performing CSR| CSR activities| Political| Balanced politics and operations| Political Instability balanced with operation| Stable political condition| Technological| Huge supports of technology| Low support of technology| High supports of technology| Economy| Developing economy| Developing economy| Developed economy| Laws| Maintaining company laws and ordinance| Maintaining company laws and ordinance | Maintaining company laws and ordinance| Source: CIA Factbook, 2011 The globalization of the domestic business can facilitate very rare advantage for a company on this world. This is how a company in the global place should act in a more situational form so that they can conquer their rival counterpart. 3. 3 Market Segmentation The Unilever tends to look on the market segments through the consideration of the consumer wants, resources, locations, buying attitudes, and buying practices. Therefore, Unilever pays attention to the market segmentation in which the company divides the market into the smaller part. Normally, this company considers major segmentation of the consumer market like geography, demography, psychograph, and behavioral. For an example, Unilever consider benefit segmentation in the international marketing and searches the behavioral buying pattern of the consumer to implement best strategy to the targeted customer like, the customer of the Dove moisturizing cream and Lux in the India and Hong Kong. Recently, it started huge promotion to promote Vaseline in Bangladesh and got success in the promotional plan. 3. 3 Market Positioning According to Doyle (2008), the international market positioning needs to assess the value proposition of the specific markets. Therefore, Unilever focus on the value proposition to achieve the products position in the market. To bring the market positioning Unilever believes that, the products and services are produced in the factory but, brands are produced in mind. For that reason, Sunsilk is positioned with the slogan of everyone has beautiful hair. However, positioning techniques of the Unilever is designed to achieve the customer buying decision. Unilever believes customer don’t try to evaluate products again and again. Therefore, customer automatically buys products from the past experience and brand massage. Unilever tends to set the position on the customer mind considering the perception, impression, and feelings in line with the consideration of the competitors. To implement positioning the company considers the following facts. 3. 4 Market diversification Jaworski (2010) argued that, one of the most important part and cause, why Unilever has entered international trade is the market diversification. After properly segmented market a marketer perhaps needs to find the most influential niche part. Different studies on Unilever show that main strength of Unilever is identifying a vacuum and anything specific and diversified may facilitate a proper click there. From this perspective now the world’s largest merger is successfully conducting and coordinating product development. Unilever has invested tens of billions of dollars to find out the best diversified markets in the world for the development of their new products. But other sees this investment to some extent improper. Though being a consumer good in different countries Unilever has focused on the service foods in others. These kinds of diversifications have given and bestowed Unilever with different types of strength and weakness. 3. 5 Economies of scale James (2008) argued that, another very important issue is the economies of scale. To reduce the production cost Unilever has found out some of the crucial ways to support their products quality and let the cost less than any other company production. This has, however given the strategic business unit (SBU) to think comparatively standard than any other product case. For an example, the economy of India is more difficult than the Hong Kong. In addition, Hong Kong has higher income levels and developed infrastructure to operate the business. But, India has poor distribution channel and low income levels. 4. Global marketing strategy analysis: Unilever has adopted various global marketing strategies in order to lead the global market. According to Craig and Douglas (2009), among these strategies the market information management is one of the core part Unilever has always processed and adopt. The market information analyses are too important for knowing the market trends and the market environment. International framework followed by Unilever— Source: International framework by Craig (2000) and Kumar (2000). However, the market analyses give the marketer and investor with different insights about the going concerns about the customer demands and needs. Therefore, the information management can clearly tell which parts are to be modified and which parts need to be reorganized for the betterment of the product development. Hutzschenreuter (2008) claimed that, Unilever has already invested a heavy amount on the market research portion in order to get the actual insight about the customer and their buying patterns. For an example, the international marketing strategy of Dove shampoo has got focus in the India and Hong Kong. First, the Dove shampoo is brought in the Indian market with massage of beauty for all women. Secondly, Dove is marketed in the Hong Kong market with the real beauty massage which is concerned in the international marketing. (See Appendix F) 4. Cultural differences If the examples of different cultural musing can be followed then it can easily be said that Unilever is liberal to any distinguished culture across the world. This cultural difference has blessed Unilever with newer thinking. This has let them reengineer their sectors pertaining to the production, market mix and promotion (Morgan, 2009). For an example, the marketing technique in Brazil and United States has different appr oach due to the cultural difference. In Brazil, Unilever set target to whole market rather segmentation. In this case, the skin discrimination is not mentioned as well. Unilever total brand shares in the market: Source: Sale Monitor (2011) 4. 3 Reaching the remoteness The developing world is suffering from various kinds of limitations including bad communication system. Therefore, this is one of the biggest barriers for the international trade. Along with other rivals Unilever has the same difficulties. But, this is contrasted by Berthon (2011) as, the wisely taken steps and carefully selected distribution network have contributed the continuous profits. For an example, a corporate symbol Unilever has launched its own product delivery Lorries and various vehicles in India and Hong Kong. This has fostered the way of distribution. In spite of having the corporate branding through various accessories the remoteness still is far behind where the market niches are still not captured. 4. 4 Logistic system Unilever’s logistic system is considered to be one of the best logistic systems for distributing products. In the Europe and Asia Unilever has invested more than $50 million for the development of the distribution through a dynamic third party (see Appendix D) logistic system. This has given Unilever a higher level competitive edge over the other competitors in the market. But some analysts have criticized the way of designing the logistic system which is only oriented to the wholesaler and retailer. 4. 5 Proper scrutinizes of the customer demand As the customers are different based on the different culture, Unilever has tried different distinctive researches on the consumer demands related to various situations and got a glorious outlook. Hoffman (2008) stated that, though there were some silly failures, still the ultimate step towards launching a product is always successful. These types of initiative are rare among other marketing strategies which have distinguished Unilever from the competitors in the Hong Kong and India. 4. 6 Distinguished markets: Along with the other 400 brands Unilever has chalked out some plans that have modified the way to capture larger share in the markets. Global strategy designed for Unilever is Aligned Organisation Disciplined Execution Clear Growth Strategy Source: Unilever global strategy design (2011) Unilever has designed several marketing styles for the new markets, some of them were really boosting. Aulakh (2009) mentioned that, there is significant characteristic in the business formula design. Therefore, there is a combination of three parts. Each of which has a distinguished effect on the product strategy development. Clear growth strategy denotes the core growth technique Unilever follows globally for all the markets. Clear growth strategy is then combined with the aligned organization, who contributes to logistic system and quality control unit of the Unilever. After that the successful execution is executed. 4. 7 Marketing Mix Every company in the international arena follows some distinguished marketing strategies; according to some experts the distinctive ways of marketing mix has given the Unilever a way to successful business operating system. 4. 7. 1 Product Lages (2010) claimed that, there are 400 brands of Unilever products it has some diversification. Some of the well-known products brand around the world are rexona deodorant, axe spray, pure it, lux, clear, close-up. Some experts have recommended some product omission or development to concise the marketing strategy for greater profits mechanism. Still, the carefully chosen product category is very crucial points why Unilever has made an immense success. The distinguished products are the main strength of Unilever in general trade (GT) arena (see Appendix H) 4. 7. 2 Price The pricing strategy is like a push strategy followed by Unilever worldwide. The price strategy is mingled with the cultural differences and customers affordability. Pricing are basically based on the product distinction. But some experts say that the push and pull strategy should be integrated to provide long term relationships with the suppliers and the consumers simultaneously. However, the pricing strategy is critically accepted in terms of niche market. 4. 7. 3 Place The distribution of the carefully designed product gives the Unilever a competitive edge over the other international brand. The place choosing seems to be a very difficult task for the international business conglomerates. The business expansionary activities are also worth-mentioning of Unilever. This is the way the experts have denoted why Unilever has mastered over others. But in the developing countries the distribution network is still low-powered to capture the unsorted market segments. 4. 7. 4 Promotion Unilever is committed to provide with the best promotional activities among the other rivals. The close-up TV commercials (see Appendix B) with the youngsters have influenced the young segments of the markets all around the world. Again the same toothpaste category like personal care(see Appendix E) the Pepsodent has influenced the upgraded market with a view to having both niches under the same umbrella (Patterson, 2003). Experts have also identified the technique of assuming the distinguished culture of the operating countries which have enabled the Unilever to get emotionally touched with the customer of the special segments. Again, for an example, the beauty contest named â€Å"Lux Superstar† is another concept which has enhanced the sale of Lux by 20%. These are some of the crucial aspects. At the same time, some critics have seen the arrogant promotion as a threat to their traditional cultural practice. Nonetheless, the promotional activities used by the Unilever are a brain-child of proper research Following figure shows how sales has comparatively increasing compared to customers: Source: Euro Monitor Unilever (2010) 5. International marketing concept: Basically Unilever has focused on the domestic business in 1917, but afterward it was more than the domestic border. And now Unilever is one the largest growing concern in the world. But before entering the international sector they focused on some key aspects like 5. 1 Cultural adaptation According to Katsikeas (2010), Unilever has always focused on the cultural differentiation of the different countries all over the world. Moreover, Experts have already made assumption over the future estimation of the Unilever’s share in the market and it is more than any other counterpart. Customers do not suffer from shopping complex (SC) now (see Appendix I). In spite of having this cultural adaptation, in some places of the world are yet to mingle with. However, with this little bad stroke Unilever is successful in marketing the product accessories in different markets of the world. For an example, market segmentation is not needed in the African counties. For that reason, it brings the cultural difficulties in the global marketing strategies. 5. 2 Evaluation of the strategies According to some experts the Unilever has partially taken the decisions for the welfare of the corporate society only. Some of the key aspects of the evaluations are as follows- The cultural mingling is not for holding the culture, rather it is a new way of strategic marketing Some of the production are not environmental-friendly like the Personal Products (PP). (see appendix C) The carbon emission rate is increasing day by day. In spite of having some partially blue aspects Unilever’s marketing strategy are sold off all around the world. Critics say some weakness in maintaining customer relationships in some geographical areas. 6. Recommendation: Lages (2009) argued that, strategic bureaucracy is very important in business. And the multi- national companies are following some drastic efforts in order to deliver their products in the right time and at the right place. Thus the recommendation focuses on The successful distribution of the products within the market segment which paves the way to successful marketing pattern; A carefully designed logistic system can give the company a strategic advantage, which is the biggest challenge nowadays, faced by the multinational corporation. Maintenance of customer relationship management (CRM) through rigorous assessment of customer needs and wants through fast moving consumer goods(see Appendix G) All kind of technological advancement for all the markets to maintain a balance of marketing strategy and quality control Identifying potential threats from the change in the environment Analyzing competitor’s strengths in the same niche market using updated marketing intelligence. 7. Conclusion However, Unilever has some competitive advantages in some of the areas of business around the world. The international standard designed and customer oriented product supply chain is a specific characteristic of Unilever. Market analyses, market research are also some of the key areas Unilever has already grown its focus on. These types of initiative shave paved the way to a greater development in the international trade over the boundaries and to the remote village of country like Peru through an integrated marketing concept. This is how Unilever is not all- round in business but also the cultural partnering. References: Ahmed, Z. U. , Mohamed, O. , Johnson, J. P. , amp; Meng, L. Y. (2010). Export promotion programs of Malaysian ? ms: An international marketing perspective. Journal of Business Research, vol-55(10), PP-831–843. Audia, P. G. , amp; Greve, H. R. (2006). Less likely to fail: Low performance, ? rm size, and factory expansion in the shipbuilding industry. Management Science, vol-52(1), pp-83–94. [online] Available from: Business Source Premier http://web. e bscohost. com/ [Accessed 3 November, 2012]. Aulakh, P. S. , Kotabe, M. , amp; Teegen, H. (2011). Export strategies and performance of ? rms from emerging economies: Evidence from Brazil, Chile, and Mexico. The Academy of Management Journal,vol- 43(3), pp-342–361. Bagozzi, R. P. , amp; Foxall, G. R. (2009). Construct validation of a measure of adaptive– innovative cognitive styles in consumption. 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